In its latest ad Durex has homed in on the fact that as a man, one night with no protection can lead to a lifetime of having to protect the most sensitive parts of you. To Beethoven’s Piano Sonata No. 14, the ad plays out the exhausting drama of having kids who just won’t sit […]
The Jordan Brand from Nike has launched a new campaign devised by Wieden+Kennedy New York. ‘Blake and Drain’ has been created for the launch of the Jordan Brand’s new shoe, the Super.Fly 2, with NBA player Blake Griffin. The 60-second spot was shot on a playground court in downtown Los Angeles. Directed by Stacy Wall, […]
Commercial Break is a new app launched onto the market this week aimed at those who spend ad break hopping channels, only to go back to their programme and realise they have missed half of it. The free iPhone app alerts viewers in real time when their TV programme comes back from commercials by using […]
Broadcast TV advertising spending rocketed up by strong double-digit percentages in the second quarter. Standard Media Index says broadcast TV spending was up 16% in the second three months of 2013, and 10% through the first half of the year. By way of comparison, national cable TV advertising moved up more slowly in the second quarter, […]
The Andy Warhol Museum has launched a new marketing campaign from MARC USA. Comprising print and digital, the ‘Summer’s Different Here’ ads feature ordinary images of summertime, like beach balls, flip-flops and hot dog buns, provocatively reimagined and presented as bold pop-art in Warhol style. “This campaign complements the provocative nature of the artwork currently […]
American Red Cross is encouraging babysitters to take Babysitting Basics online courses with a new advert created by BBDO Atlanta. Funny or Die director, Daniel Strange, worked with BBDO Atlanta to stress the disastrous possibilities of the child babysitting the babysitter. The campaign presents comedic worst-case scenarios happening under the watch of an unprepared caretaker.
Toshiba will launch its Ultra HD sets in the U.S. in August, with its 84-inch model listed $8,000 cheaper than Sony’s. Sharp is also getting in the game with a 70-inch set. The 4K sets, which offer resolution some four times greater than HD, are on sale even as 4K TV content is embryonic. The […]
Ad Week
Not long ago, many people would have loved to have a direct line to LeBron James’s answering machine—to leave him a nasty message, or 10. Times have changed, to the point where many people might actually congratulate James on his second NBA championship in a phone message. Wieden + Kennedy lets you do just that […]
Heineken, the official beer sponsor of ULTRA MUSIC FESTIVAL, happening March 15-17 and March 22-24, 2013 at Bayfront Park in Miami, is transforming the beer line into the ultimate festival experience with its latest activation. Making its debut at the 15th anniversary of the famous event, the Heineken House delivers a world of electronic dance […]
Google is rolling out its Art, Copy & Code campaign this summer. For those who don’t know what it is:Â Â Art, Copy & Code campaign is a series of projects to show how creativity and technology can work together, and Google will be partnering with the likes of Volkswagen, Burberry and adidas and their agencies. There […]