Essential for Living: O2 revisits founding ethos for new brand platform

Essential for Living: O2 revisits founding ethos for new brand platform

Today, O2 and its global creative agency of record VCCP unveil a new brand platform and positioning, centred around connecting customers with life’s most exciting moments and reinforcing the brand as ‘Essential For Living’. The new brand platform revisits the brand’s founding message from 2002, positioning it as an enabler of life’s greatest moments. It emphasises the excitement and rewards […]

Co-op aims to tackle price perceptions with its first ever Aldi Price Match campaign

Co-op aims to tackle price perceptions with its first ever Aldi Price Match campaign

‘Co-op Plot Twist’ is Co-op’s biggest ever value campaign, matching Aldi prices on over 100 everyday essentials for its Members. Co-op has unveiled its latest integrated campaign ‘Co-op Plot Twist’, developed in partnership with creative agency of record, VCCP. The campaign is the convenience brand’s first ever Aldi price match campaign, highlighting Co-op’s commitment to its members. Co-op […]

VCCP boosts social team to help brands innovate and thrive in culture

VCCP boosts social team to help brands innovate and thrive in culture

VCCP, the challenger network for challenger brands, is expanding its social department, reinforcing its commitment to leading in social-first creativity and brand engagement. The global communications network has announced the promotion of David Feldman to Executive Creative Director, with Tiffany Mondesir promoted to Head of Social and Content Strategy, and Rachael Kendrick joining as Social Creative Director. Additionally, Veve Shamhong joins the team […]

The All England Lawn Tennis Club appoints VCCP as global creative agency of record

The All England Lawn Tennis Club appoints VCCP as global creative agency of record

The All England Lawn Tennis Club has appointed VCCP, the challenger network for challenger brands, as its global creative agency of record – beginning with The Championships, Wimbledon 2025. Photo Credit: AELTC/Joe Toth VCCP will work with The All England Lawn Tennis Club to develop a new global creative advertising strategy for this iconic tennis event, engaging sports fans worldwide. The […]

Walkers responds to superfan frenzy over Worcester Sauce crisps

Walkers responds to superfan frenzy over Worcester Sauce crisps

Following a huge reaction to the news that Walkers Worcester Sauce crisps were returning (but only in Worcester), VCCP and Good Relations have launched an integrated campaign to share the news that the iconic flavour will now be available nationwide. Walkers reached out to heartbroken fans who were still mourning the loss of the flavour, which was withdrawn in 2023, to tease […]

VCCP bolsters firepower, hiring three new creative duos

VCCP bolsters firepower, hiring three new creative duos

Global communications network, VCCP continues to strengthen its creative department with the appointment of three highly awarded creative teams as its roster of challenger clients grows, following a string of major client wins, including Direct Line Group (inc. Churchill, Green Flag, and Direct Line), Hovis and Co-op. Bringing a wealth of experience, the new hires – Charli Camber (née Plant) and  Laura Saraiva; Lance Boreham and Tom […]

New social campaign connects football fans and players with nature

New social campaign connects football fans and players with nature

Research shows that the UK ranks lowest in Europe in terms of connectedness to nature. A new social-first campaign, launching today, aims to tackle this issue by bringing amateur footballers and fans closer to nature. Derby-based foraging expert Jamie Quince-Starkey (Down to Earth Regen) and former England U21 captain and current Sheffield United midfielder Tom Davies visited players from Field Lane Football Club to show […]

Got Itchy Feet? LinkedIn launches campaign to help Gen Z find their perfect job

Got Itchy Feet? LinkedIn launches campaign to help Gen Z find their perfect job

LinkedIn has unveiled its new social-first campaign, ‘Got Itchy Feet?’ by VCCP to help young professionals navigate the UK job market and find their next opportunity with more confidence and ease. The new campaign focuses on the unique career aspirations of young professionals, helping those at the beginning of their careers discover job opportunities that truly match their needs […]

VCCP RELEASES NEW REPORT CRACKING THE MEMORY CODE: SUPER BOWL EDITION

VCCP RELEASES NEW REPORT CRACKING THE MEMORY CODE: SUPER BOWL EDITION

The report explores the science of memorability and advertising examining the most memorable Super Bowl ads of the past decade Budweiser, State Farm, and Farmer’s Dog top the list alongside classic characters from M&M and Mr. Clean READ CRACKING THE MEMORY CODE: SUPER BOWL EDITION HERE Super Bowl LIX advertising has reached record breaking heights […]

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