Canon Europe in collaboration with VCCP has unveiled its latest and most audacious brand campaign yet. The new campaign sees the world’s leading imaging brand challenge elite Parkour athletes Storror to cross continents, from Europe into Asia by any means possible. Filmed in the historic city of Istanbul, the campaign is designed to inspire Canon […]
Jimmy Bullard is a household name for many reasons, his illustrious football career and appearing on I’m A Celebrity amongst those. However many remember him as one of the most famous football players to never earn an England cap. Although called up to the squad a few times, he never managed to make it onto […]
Transport for London (TfL) launches a new campaign which aims to get more people to leave the car at home and walk and cycle instead. Using the line “WALK | CYCLE | DISCOVER”, the campaign celebrates everyone who chooses to make today an active travel day by showing that there are a whole host of […]
In 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners. One of those plans is the introduction of the Ultra Low Emission Zone (ULEZ) from April 2019. […]
J₂O, the iconic adult soft drink made by Britvic, is on a mission to help people make the most of any social occasion in its latest, multi-million-pound campaign by VCCP, with the help of a colourful cockney alpaca named Mojo. As the friendly new face of J2O and J2O Spritz, Mojo will feature at the heart of the campaign as […]
easyJet and Europcar are taking customers on a journey to an alternative future in a new series of films in which hire cars can take to the skies – shot from the perspective of both companies’ helpful employees. Marking a 15-year partnership between the low-cost airline and car rental brand, the ‘Fly-Drive’ campaign envisions the […]
Transport for London (TfL) want to reduce the number of deaths and serious injuries on London’s roads by getting people to slow down and drive appropriately for the conditions. Every day, an average of two people are killed or seriously injured by drivers doing something so common: driving too fast for the conditions of the […]
Nationwide returns to the very beginning with the latest TV spot, “Mortgage Number One”. Telling the true story of everyday people Alfred and Elizabeth Idle, the first to ever get a Nationwide mortgage in 1884, a time where it was difficult for those not part of the gentlemen classes to gain a mortgage. It sets […]
From May 1, Domino’s, one of the UK’s favourite pizza brand, is broadening its ‘Official Food of Everything’ strategy by sponsoring Sky Sports News from 5pm to 7pm daily to build its appeal amongst sports fans. The deal was developed by Sky Media which worked closely with Arena Media to develop initiatives that are relevant […]
Triumph, one of the world’s leading underwear and lingerie brands, launches a global campaign #TogetherWeTriumph. Empowerment is a recognition of sisterhood and togetherness, marking a new creative direction for the brand in 2018. For over 130 years, Triumph has been supporting women through their product, giving the feeling of total confidence and providing fit […]