· Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020
· Video brands will spend 57% of their budgets on digital advertising in 2020
· Recovery in 2021 and 2022 will be hindered by falling revenues from free and pay-TV
· Jon Stevens, Zenith UK Managing Director comments on how COVID-19 has affected video in the UK
Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year* including the UK, according to its Business Intelligence – Video Entertainment report, published today. Video entertainment adspend will far outperform the ad market as a whole, which will drop by 8.7% across these same markets. The remarkable resilience of […]
Creative production studio And/Or has created original videos for Spotify’s enhanced version of best-selling pop musician Halsey’s new album, Manic. In the two short videos, And/Or captures both the singer’s public persona and her private, inner world. The videos give listeners an intimate 360° view of the artist’s work and life that bridges the universal […]
Creative production studio And/Or has designed, directed, and finished a short film for TOMS shoes that explains the company’s evolved giving model and supports TOMS’ dedication to social good by linking in to TOMS’ 2019 Impact report. By balancing playful and serious tones, and using a mix of techniques including live action, tabletop, portraiture, design […]
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report, published on September 16. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown […]
Coca-Cola has always championed young people, and while being young is mostly perceived as being carefree – reality couldn’t be further away from the truth. The average person makes over 30,000 choices a day and when you’re young making life defining choices can be terrifying… and with thousands of results an online search delivers, it’s […]
Storytelling studio Nucco Brain has collaborated with German indie rock outfit COLORWAVE to create a fully playable interactive music video for their new single ‘So Called’, set in a surreal post-apocalyptic world. ‘So Called’ is a manifestation of Nucco Brain’s passion for pushing the boundaries of innovation and technology; created not for branding or marketing […]
According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42% of […]
The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]
GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]
The world is a complicated place. Even more so if we are talking about media and all the diverse platforms that are cropping up around every corner. Just recently Instagram reached one billion monthly active users. One billion. Let that sink in. Just to put this into perspective, Facebook (as of Q1 2018) has two […]
