The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]
GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]
The world is a complicated place. Even more so if we are talking about media and all the diverse platforms that are cropping up around every corner. Just recently Instagram reached one billion monthly active users. One billion. Let that sink in. Just to put this into perspective, Facebook (as of Q1 2018) has two […]
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018, published on July 16. By 2020 the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest […]
ProSiebenSat.1 Digital GmbH CEO and chairman, Studio71 Board Member and former Disney/Maker Studios Executive Christian Dankl has joined Precise TV as its chairman with a remit to oversee global expansion and product development. The move sees Dankl leave Germany’s largest broadcaster group, where he was responsible for running and monetising its TV OTT and web […]
The Moment, part of The Creative Engagement Group, is behind a new film called ‘Is your brain your own worst enemy?’, featured on the BBC Ideas online platform of bite-sized, thoughtful video content as part of a series for the BBC. The six minute film uses animation and humour to educate the audience about four […]
OMD EMEA Managing Partner Joseph Woollen has left the Omnicom agency to become President EMEA at Precise TV, a fast-growing social video advertising company that guarantees brand safe advertising on YouTube powered by their relevant advertising platform on YouTube. In Woollen’s five years at OMD where he reported into EMEA President Nikki Mendonça before she […]
Vice has given Amuse, its luxury travel platform, another lease on life with a whole new video series. The rebooted brand is positioning itself to win the affections of the ‘global explorer’ with content themed on “adventure, adrenaline and antidote”. It comes after it was first let loose in 2015. Continuing the A-theme, content will […]
UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research. The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry The H2 2017 report highlights […]
BETC Paris and non-profit La Parole aux Sourds have joined forces to create Unsilenced, the first original song sung entirely through sign language and dance. The ground-breaking project appears at first to be a music video for an instrumental song; only when the viewer arrives at the end of the clip do they realise that […]