Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions

Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions

The team behind Never Hide Films has created this memorable ad for sunglasses brand Ray-Ban with anamorphic desk objects. Borrowing heavily from fellow YouTube user Brusspup, this “Super Clever Sunglass Illusion” features seemingly ordinary items on a desk, which turn out to be hyperrealistic anamorphic cut-outs when viewed from another angle. The only item on […]

Wretch 32 stars in campaign for rail safety by National Rail

Wretch 32 stars in campaign for rail safety by National Rail

Network Rail has unveiled a film and online game – ‘Track Tests’ –with rapper, Wretch 32, and spoken word performer, George the Poet, which looks to stop death and accidents on the tracks. Created by M&C Saatchi, the campaign sees a series of tests highlighting the difficulty of hearing approaching trains to see if the […]

MTV launches online prank campaign

MTV launches online prank campaign

MTV UK has launched an online prank campaign that tricks viewers into thinking they are chatting live in a webcam forum to people from the latest series of ‘Catfish’. The second series of ‘Catfish’ begins on 2 September and follows the stories of couples who have fallen in love online without ever meeting each other […]

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