Bupa is launching its first global marketing campaign as it adopts a more “conversational” tone and seeks to get its Ground Miles walking app into “as many hands as possible”. http://www.youtube.com/watch?v=kmtQ1PIhdfA#t=29 The digital marketing campaign featuring an “overblown American stereotype” called Chad Stryder is being supported by a global seeding strategy in order to support […]
http://www.youtube.com/watch?v=9Jc-KV0AgkY In its struggle to dispel controversy around the payday loan sector, Wonga has created a film featuring 12 of its customers who it claims have spoken unscripted about a part of their lives that required them to take out a Wonga loan. Gary Tarn, the BAFTA-nominated director behind documentaries Black Sun and The Prophet, […]
Marks & Spencer is running a social media campaign to build anticipation for its ‘Alice in Wonderland’-themed Christmas ad, which revives its ‘Magic & Sparkle’ strapline and stars Helena Bonham-Carter. The retailer is running a teaser clip of Rosie Huntington-Whiteley chasing after a Scottie dog, before falling down an ‘Alice in Wonderland’-style hole, on its […]
http://www.youtube.com/watch?v=N4ul6lh0XQ8 Network Rail has unveiled a film and online game – ‘Track Tests’ –with rapper, Wretch 32, and spoken word performer, George the Poet, which looks to stop death and accidents on the tracks. Created by M&C Saatchi, the campaign sees a series of tests highlighting the difficulty of hearing approaching trains to see if […]
MTV UK has launched an online prank campaign that tricks viewers into thinking they are chatting live in a webcam forum to people from the latest series of ‘Catfish’. The second series of ‘Catfish’ begins on 2 September and follows the stories of couples who have fallen in love online without ever meeting each other […]
“What do we want people to feel?” That is the first question Apple asks itself when designing something. Its answer? “Delight. Surpise. Love. Connection.” Whether or not you like Apple’s latest design decisions, this beautiful video is an interesting look at the philosophy of a company that places such an important emphasis on design.
