This innovative sweepstakes takes inspiration from blood-filled events in the game to help players save lives in the real world – and they can win a custom-built PC, infused with real human blood In honor of Diablo IV’s Season of Blood, people in the United States are getting the chance to take part in a […]
Saint Elmo’s and the Long COVID Europe patient network are raising awareness about Long COVID by bringing real symptoms into the worlds of Elden Ring, Minecraft and The Witcher 3. The new level of difficulty called Long COVID Mode allows millions of gamers around the world to experience how tough life gets with Long COVID. […]
Budapest Business Journal (BBJ) has launched a new campaign to raise awareness about the dangers of fake news, and to emphasize the importance of fact-checking when it comes to media consumption. BBJ – being one of the most trusted and informed business magazines in Eastern Europe – wanted to educate the next-generation of decision-makers and […]
Mondo Robot, a digital product agency that transforms business through design and technology, has won a new project with Shrapnel for their upcoming AAA Extraction FPS blockchain game to deliver cutting-edge and imaginative gameplay to players. This is the third project currently in the works with Shrapnel. The new project builds on the agency’s successful […]
Stella Artois is making its first foray into the virtual world of gaming, with the launch of Stella Artois Unfiltered mod packs and the picturesque fictional French village scene from its iconic ‘Beer, au Naturel’ TV advert, available to download and use in The Sims. Connecting with a new gaming audience, the bespoke world has […]
The World Cup 2022 tournament organised by FIFA in Qatar is proving to be highly controversial. Due to Qatari policies that contravene LGBTQI+ human rights causing global controversy during the World Cup numerous brands and activists have joined forces to make this problem visible through social actions. Faced with this situation, the advertising agency Serviceplan […]
Families were invited to come and learn how to have a hedgehog friendly Bonfire Night with the British Hedgehog Preservation Society, Ben Fogle and SEGA
Video games giant SEGA has partnered with global integrated communications agency Way To Blue to launch its newest platform game Sonic Frontiers. To mark the launch, on 27th October 2022, SEGA partnered with The British Hedgehog Preservation Society and Ben Fogle, to host a fun family education day to raise awareness of hedgehog welfare on Bonfire Night. Families were invited […]
New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]
UK Top 10 motor retail group JCT600 is putting some extra fun into packing cars for travel and holidays with a new online game that will also keep car passengers of all ages entertained on long journeys. Car Boot Carnage was designed and built by JCT600’s long-term digital agency partner Code Computerlove to help position […]
Supercell’s Clash Of Clans Pays Homage To Retro Gaming To Mark Video Games Day