Virgin Active calls out ‘toxic wellness’ in its first-ever global campaign from We Are Pi

Virgin Active calls out ‘toxic wellness’ in its first-ever global campaign from We Are Pi

Virgin Active is calling on people to “Leave the cult, Join the club” and rebel against the toxicity of the wellness industry in a new global campaign. The edgy and provocative debut work for Virgin Active by Amsterdam-based agency We Are Pi ntroduces a new brand direction that calls out the superficiality and fakeness. It highlights […]

‘Crois Pas Qu’on Dort’ trailer teases this generation’s ultimate Olympic underdog movie with exclusive music by hip-hop artist Tiakola

‘Crois Pas Qu’on Dort’ trailer teases this generation’s ultimate Olympic underdog movie with exclusive music by hip-hop artist Tiakola

We Are Pi debut the trailer for “Crois Pas Qu’on Dort” (“Don’t Think We’re Sleeping” in English), an inspiring and unique feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support […]

Desperados Turn Dance Steps into Epic Party Rewards

Desperados Turn Dance Steps into Epic Party Rewards

New app created by We Are Pi launches with epic mixed media promo film by Henri + Diego through 1stAveMachine Today beer brand Desperados launch the world’s first dance powered reward app, that turns dance steps into epic party rewards & donations. All Desperados fans need to do is download the Desperados Dance Club app, […]

WeTransfer Launches ‘Work In Progress’, a New Documentary Series Created by Pi Studios

WeTransfer Launches ‘Work In Progress’, a New Documentary Series Created by Pi Studios

Pi Studios, the Amsterdam-based premium entertainment company and part of the WE ARE Pi family, has created a brand new global documentary series for WeTransfer. The four-part series explores the creative process of some of the world’s most groundbreaking artists. Titled ‘Work in Progress’, the documentary series celebrates the type of collaboration central to WeTransfer’s […]

Under Armour Kicks Off Rugby World Cup Campaign with Huge Floating Mural on The Thames

Under Armour Kicks Off Rugby World Cup Campaign with Huge Floating Mural on The Thames

Under Armour and Amsterdam-based WE ARE Pi launched its nationwide Armour campaign in the UK, running across retail, social, digital and out-of-home channels, and kicked off by a unique event on the River Thames. The integrated campaign highlights the performance products that unite some of the world’s top rugby players. The 30m long vessel transported […]