Virgin Active is calling on people to “Leave the cult, Join the club” and rebel against the toxicity of the wellness industry in a new global campaign. The edgy and provocative debut work for Virgin Active by Amsterdam-based agency We Are Pi ntroduces a new brand direction that calls out the superficiality and fakeness. It highlights […]
We Are Pi debut the trailer for “Crois Pas Qu’on Dort” (“Don’t Think We’re Sleeping” in English), an inspiring and unique feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support […]
New app created by We Are Pi launches with epic mixed media promo film by Henri + Diego through 1stAveMachine Today beer brand Desperados launch the world’s first dance powered reward app, that turns dance steps into epic party rewards & donations. All Desperados fans need to do is download the Desperados Dance Club app, […]
Most Ukrainians prefer to watch football alone. With the UEFA Champions League Final coming to Kiev, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. The film, which launched in Ukraine, is WE ARE Pi’s […]
Pi Studios, the Amsterdam-based premium entertainment company and part of the WE ARE Pi family, has created a brand new global documentary series for WeTransfer. The four-part series explores the creative process of some of the world’s most groundbreaking artists. Titled ‘Work in Progress’, the documentary series celebrates the type of collaboration central to WeTransfer’s […]
Heineken has picked Amsterdam-based agency We Are Pi as its leads ad agency for its Desperados brand. The agency’s remit with the tequila-flavoured beer is global and effective immediately. It follows a competitive pitch after Heineken parted company with previous incumbent Weiden & Kennedy earlier in 2015. The split was by mutual consent, Heineken said. […]
Paddy Power has appointed Amsterdam-based ideas company WE ARE Pi as its ‘Mischief’ agency, in a competitive pitch handled by the AAR. WE ARE Pi have been entrusted with sparking mischief for the brand, an integral part of Paddy Power’s marketing strategy that kick off the relationship by launching a “Big Game Hunter” social campaign […]
Under Armour and Amsterdam-based WE ARE Pi launched its nationwide Armour campaign in the UK, running across retail, social, digital and out-of-home channels, and kicked off by a unique event on the River Thames. The integrated campaign highlights the performance products that unite some of the world’s top rugby players. The 30m long vessel transported […]
Lego has launched a TV campaign developed by Amsterdam agency, We Are Pi, showing how its colourful bricks bring fathers and sons together. Titled ‘Let’s Build’, the story is told through the eyes of a child who is bonds with his dad building with Lego. The emotive narrative looks to pull in parents, as well […]