For International Women’s Day, IKEA wrote an open letter to Treccani – one of Italy’s most important dictionary – to analyse how the question “Can I help?” at home shifts the responsibility of housework exclusively to women. IKEA has always tried to improve home life for all. Year after year, the brand studies the behaviours […]
Global socially-led creative agency We Are Social has promoted Lauren Underwood to the role of global communications director. Previously communications director for the agency’s London office for eight years, she will now be responsible for raising awareness of We Are Social to a global audience, through PR, social media and content. Underwood will provide strategic […]
Global socially-led creative agency We Are Social has bolstered its creative and production offerings in the UK with a number of senior hires and promotions, following a year of significant client wins and more than 60 new hires. Jo Lumb has been promoted to head of We Are Social Studios, the agency’s standalone production division. […]
Global socially-led creative agency We Are Social has been appointed by Kraft Heinz Continental Europe as its social media agency of record for Heinz in the region. The agency, which has six offices in Europe and 15 globally, will kick off the relationship with Kraft Heinz by delivering a strategic and creative digital approach to promote […]
Digital 2021 shows significant increases in internet and social media users over past 12 months
We Are Social, the socially-led creative agency and Hootsuite, the global leader in social media management, have released Digital 2021, their latest annual report on social media and digital trends. With much of the world spending a significant amount of 2020 in lockdown, Digital 2021 shows that social media users have grown at the fastest […]
· Lidl’s new campaign will see shoppers able to access the must have knitwear virtually through Animal Crossing · Available to download for free from today to coincide with the recent in game Winter Update · The campaign was concepted and produced by Lidl's retained social media agency, We Are Social
Hot on the heels of the news of Lidl’s branded Christmas jumper launch, the retailer announces that shoppers can also access the jumper free of charge virtually through Animal Crossing, 2020’s hugely popular Nintendo Switch game. The campaign was concepted and produced by Lidl’s retained social media agency, We Are Social and launches to coincide […]
With access to football games and live sporting events limited this year, Audi, as part of its sponsorship of Tottenham Hotspur, has launched a campaign to help football fans get inside the mind of Head Coach Jose Mourinho. ‘Leading by Example’ is an intimate conversation that combines elements of a TED Talk and a post-match […]
We Are Social’s research shows people turning to social media for intimacy, advocacy and the simple life
Global socially-led creative agency, We Are Social, has launched the latest edition of its annual trends report, Think Forward 2021. Focused on the notion of ‘The Social Reset’, the report recognises the role that social media has played in shaping people’s experiences in a highly disruptive 2020, and how relationships with these channels have undergone an […]
LEGO® has launched its Instagram France page with a “treasure hunt” for fans of its bricks. The brand worked with We Are Social on the launch, not with a simple post, but with 99 tricoloured LEGO® bricks that scroll across the entire Instagram page. Blue, white and red bricks appear everywhere on the new feed […]
We Are Social France’s new ‘Greetings from England’ campaign for Assassin’s Creed Valhalla – the next instalment in Ubisoft’s Assassin’s Creed franchise launching on November 17 – features a journey of discovery through ninth century England. Created and shot in the style of a traditional tour operator’s travel campaign, the first in a series of ads […]