Retailers facing a new ‘state of luxe’ – new research highlights impact of digital adoption of luxury shoppers

The majority of affluent consumers don’t yet follow luxury brands on social. Digital adoption clearly influences how affluent consumers value luxury and assess luxury brands. The report, from VERB Brands explores three new ‘tribes’ of luxury consumer, in its new ‘State of Luxe’ whitepaper, with contribution from TikTok on reaching younger audiences Identifies three emergent tribes of luxury customer with distinct behaviours and expectations of brands - the Digitally Disconnected, the (new) Traditional Luxury Consumer, and the Luxury Advocates.

Retailers facing a new ‘state of luxe’ – new research highlights impact of digital adoption of luxury shoppers

A new research from luxury digital agency VERB, which explores the purchase behaviour of affluent consumers, and the rapid changes currently being experienced by the luxury sector, as it navigates Covid-19.  The research confirms the pressing need for luxury brands to digitally mature in order to survive, by catering to customers’ fast-changing needs.  The research, […]

New Initials research reveals significant numbers of consumers are switching to challenger brands across the board

New Initials research reveals significant numbers of consumers are switching to challenger brands across the board

Launching November 28, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose five harsh truths established brands must tackle […]

Kagool release whitepaper for the automotive sector: How digital dealerships overtake the competition

Kagool release whitepaper for the automotive sector: How digital dealerships overtake the competition

Automotive Marketing: How digital dealerships overtake the competition is the newly released whitepaper from digital marketing agency, Kagool. The paper offers a step-by-step guide to some of the current digital challenges the car dealership industry is facing. Like many industries, automotive is seeing the change in consumer behaviour. Those that choose to embrace the shift […]

AI crucial to the future of marketing, according to Relay42

AI crucial to the future of marketing, according to Relay42

Relay42, a company that empowers marketers to create AI-driven customer journeys, has published a socially-sourced whitepaper that provides a unique view of the relationship between marketing and technology. The whitepaper, entitled ‘Cross-channel Personalization: The Heart of Customer-centricity’, found that the potential of technology to make the marketing function more effective and sophisticated cannot be underestimated […]