The pain relief brand is running the first national 3D OOH campaign on JCDecaux’s Transvision screens in rail stations across the UK, the first national 3D OOH campaign with media planning and buying from Zenith UK and creative from McCann. Nurofen launches its new 3D Out-of-Home Nurofen Express campaign in partnership with JCDecaux UK, the […]
Today, Zenith UK’s Chief Executive Officer, Natalie Cummins, names Richard Clay as its new Chief Strategy Officer. The news follows that of Kush Bhardwaj, who was promoted to Head of Investment at the end of last year. Clay started at Zenith UK in 2010 as a planner, before moving into strategy where he has spent […]
The ‘Love’s Young Wingman’ campaign launches today on LADbible Group channels and in Nando’s restaurants across the UK and Ireland. Nando’s, the UK’s favourite date spot amongst young people, has teamed up with Gen-Z giant social publisher LADbible Group on ‘Love’s Young Wingman’, a multichannel campaign that leverages the cultural force of each platform to […]
Zenith forecasts that 2021 will be a year of ‘refocusing’, with new communication and media opportunities Consumers will be open, more than ever before, to new products brands and categories The majority of consumers now expect no-fee, last-minute cancellations when considering services · AR to become a mainstream opportunity
Zenith UK releases their annual consumer trends report The View Today, Zenith UK released its annual consumer and cultural trend report, The View, which analyses the year that’s been and places predictions for the year ahead. Zenith forecasts that 2021 will be a year of refocusing and new communications opportunities, leading to a ‘fresh start’ […]
· Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 · Video brands will spend 57% of their budgets on digital advertising in 2020 · Recovery in 2021 and 2022 will be hindered by falling revenues from free and pay-TV · Jon Stevens, Zenith UK Managing Director comments on how COVID-19 has affected video in the UK
Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year* including the UK, according to its Business Intelligence – Video Entertainment report, published today. Video entertainment adspend will far outperform the ad market as a whole, which will drop by 8.7% across these same markets. The remarkable resilience of […]