Zenith UK predicts 2021 to be the year of flexibility, ‘Joy Of Missing Out’ and augmented reality

Zenith forecasts that 2021 will be a year of ‘refocusing’, with new communication and media opportunities Consumers will be open, more than ever before, to new products brands and categories The majority of consumers now expect no-fee, last-minute cancellations when considering services · AR to become a mainstream opportunity

Zenith UK predicts 2021 to be the year of flexibility, ‘Joy Of Missing Out’ and augmented reality

Zenith UK releases their annual consumer trends report The View Today, Zenith UK released its annual consumer and cultural trend report, The View, which analyses the year that’s been and places predictions for the year ahead. Zenith forecasts that 2021 will be a year of refocusing and new communications opportunities, leading to a ‘fresh start’ […]

Video entertainment adspend will achieve stability this year despite pandemic

· Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 · Video brands will spend 57% of their budgets on digital advertising in 2020 · Recovery in 2021 and 2022 will be hindered by falling revenues from free and pay-TV · Jon Stevens, Zenith UK Managing Director comments on how COVID-19 has affected video in the UK

Video entertainment adspend will achieve stability this year despite pandemic

Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year* including the UK, according to its Business Intelligence – Video Entertainment report, published today. Video entertainment adspend will far outperform the ad market as a whole, which will drop by 8.7% across these same markets. The remarkable resilience of […]