Taking Travel Virgins on the Adventure of a Lifetime –Jetpac Blasts Off an Incredible New Campaign

• Jetpac Global is offering virgin travellers the opportunity for an all expenses paid trip to an exotic mystery location, in return for featuring in the company’s new docu-series, hosted by Love is Blind’s Benaiah
• Travellers will experience challenges, surprises, and a whole lot of fun

With an exciting new campaign, Jetpac is on a mission to make an amazing travel experience within reach for everyone!

A staggering 21% of people have never travelled outside of their home country. Most of them have never even taken a flight. With its enterprising new promotion, Global Travel eSIM company, Jetpac, aims to open the door to adventure for some of these travel virgins. This summer, just in time for the UK’s peak travel season, Jetpac will be searching for first-time travellers, with the aim of creating an unforgettable experience and amazing memories for two lucky pioneers!

Putting virgin travellers front and centre, in partnership with creative media agency, Ballsy, Jetpac is producing a brand new docu-series, hosted by Love is Blind’s Benaiah, which will see newbie travellers swept away on an all expenses paid trip to a surprise exotic destination. Throughout the trip, the intrepid travellers will face a series of challenges and unexpected pleasures, with the focus fully on fun throughout. But the first stage will be to find the travellers!

Launching this week, the campaign will begin with social activation across London, premiering in Leicester Square^, and the search for travel virgins will begin. Then it’s time for take-off, with the chosen virgins being revealed on June 4^th. The first episode of the show will go live just 26 days later, on June 30^th. 

Known for providing eSIMs that function in more than 200 global destinations, Jetpac is among the UK’s most popular mobile travel providers. eSIMs can be used across multiple destinations and allow communication with a whole range of devices, whether calling the parents’ landline or sending a sunny selfie to your BFF. Voice packs, which are available in most countries, allow users to call local landlines without WhatsApp. And with its popular SmartDelay feature – anytime that you are caught with a flight delay of more than 1 hour, Jetpac will provide travellers with a free visit to over 1,300 airport lounges over the world – and heavily discounted airport lounge passes and fast track passes, the company is fast becoming the traveller’s best friend. Something the travel virgins will soon discover for themselves!

Pearlyn Yeo, Jetpac’s Head of Marketing, comments: “Everyone remembers their first trip abroad… usually for the stress, and we want to flip that. If we can make people proud of their first trip, they’ll never stop exploring and that’s Jetpac’s key philosophy to encourage travel freedom. Once they’ve tried us for the first time, they will know why we’re different from the rest, and that’s exactly what we want to amplify with this creative concept. We don’t want to be remembered as ‘any travel brand’.

If we want to make a mark in the industry as a new entrant, we’re going in big and bold. So, when the Ballsy team brought this idea to us with the surprising statistics on people who have never travelled from the UK and US, it immediately connected with us, and we were all ready to go big and wild with it.”

Source: Jetpac

  Advertising, Campaign, Jetpac, Jetpac Global, Marketing, OOH