Tátil Design opens NYC hub, launches innovative sprint offering and appoints Flávia Buchmann to lead operations

• Tátil Design launches new agency HQ in New York City as part of global expansion
• Flávia Buchmann appointed as Senior Global Director
• Creative sprints introduced to meet growing demand for agile brand building

Branding consultancy Tátil Design has officially landed in New York City, marking the next phase of its strategic global expansion following a successful London launch.

This move involves three major developments: physical presence in the US market, the appointment of global brand veteran Flávia Buchmann as Senior Global Director, and the debut of Tátil Design’s newest strategic brand process – creative sprints for communication and branding.

About Flávia Buchmann

Buchmann brings two decades of global brand leadership to Tátil Design, having served as Global Brand Director at Coca-Cola and CMO at food-tech unicorn NotCo. Now based in NYC, she brings a distinctive blend of big-brand experience and startup agility to Tátil Design’s US operations. Her track record includes leading innovation sprints for iconic brands like Sprite.

Her arrival signals Tátil Design’s ambition to compete with top-tier global agencies – not as a Brazilian firm operating abroad, but as a fully embedded international force.

“Flávia’s leadership is a game-changer,” said Pedro Médicis, President of Tátil Design. “She brings global credibility, strategic vision and a deep commitment to helping brands become cultural movements.”

Introducing Tátil Design’s sprint methodology

At the heart of Tátil Design’s new offering is a five-week sprint model designed to solve complex communication and branding challenges with the speed and precision required by today’s market demands.

The sprint methodology puts emphasis on rapid, focused problem-solving. In just five days clients receive a fully formed, execution-ready solution.

“Not all businesses have the luxury of time. Our sprint model delivers fast, real and tested answers to high-stakes branding questions,” said Buchmann. “We co-create with clients from start to finish, eliminating rework and turning insight into action.”

Right model, right moment

With over 40% of its projects already international, Tátil Design’s new NYC hub strengthens its global presence and allows it to better serve multinational clients seeking faster go-to-market solutions and stronger internal alignment.

The sprint model is ideally suited for:

• Global enterprises undergoing brand refreshes or relaunches
• Founder-led and transformation-focused companies facing internal misalignment
• CMOs seeking high-impact delivery with fewer blind spots

Each sprint brings together a fully focused multidisciplinary team – strategists, creative directors, client stakeholders and external specialists – to co-create positioning narratives, campaign platforms and brand architectures.

With plans to increase international revenue from 30% to 50% within two years, Tátil Design is reshaping how global brands define, express and live their purpose – all while accelerating market impact.

Source: Tátil Design

  Agency, Appointment, Expansion, Flávia Buchmann, Launch, New York City, Senior Global Director, Tátil Design