International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 15th FAB Awards.
The ceremony for the 15th edition of the Awards was held last night at the quintessentially British – The Hurligham Club in London.
The Awards evening was attended by several clients ranging from McDonald’s, Doritos, Heineken, Baccardi and Agencies and Design Consultancies from the UK, Brazil, Canada, USA, Sweden, Italy, Germany amongst others.
The big winners of the night were JWT London and Leo Burnett London. Both agencies amassed an amazing 13 combined nominations and eight FAB Awards on the night, as well as a FABulous and Agency of the Year nod for JWT.
“The FAB Awards were setup to recognise creative excellence across the Food and Beverage industry, which as we know is a very competitive and tough field. This year we had around 3600 entries from over 60 countries and the judges have been very strict in judging them. All the winners put forward outstanding projects and fully deserve the Award. I would like to thank the jury, who tirelessly judged every single entry. Finally I would like to thank WCRS for the lovely ‘FAB Food Fight’ campaign to promote the Awards,” commented FAB Awards President, Neeraj Nayar.
The winners per category are as follows:
Posters/Outdoor
Next Stop, McDonald’s by Leo Burnett London
Coca Cola Athletes by McCann Germany
Press
Hovis HoHoHo by JWT London
Coca-Cola FM Amplifier by JWT Brazil
Sea and Vines by Showpony Advertising Australia
TV
McDonald’s ‘We All Make The Games’ by Leo Burnett London
McDonald’s Dave by Leo Burnett London
Twix Ideologies & Merger by BBDO New York
Carlsberg Fan Academy by Fold7 London
Radio
McDonald’s McFaster by DDB Stockholm
Packaging Design
Noble Foods Posh Birds by Springetts Brand Design Consultants London
Slamseys Fruit Gins by B&B Studio London
Bombay Sapphire Electro by Webb deVlam London
Absolute Vodka’s Absolute Unique by Family Business Stockholm
Hochstadter’s Slow & Low Rock & Rye Whiskey by Duffy & Partners Minneapolis
Design Effectiveness
Badger Ale’s Badger Hopping Hare by BrandOpus London
Collateral & POS
McDonald’s Small Currency by Leo Burnett Indonesia
James Ready 50% Awesomer Coasters by Leo Burnett Toronto
Direct
Daniel Berlin’s Seven Envelopes by Volt Sweden
Guerilla
Zara- The Tapas Bar’s Yamaraj by McCann Worldgroup India
Kit Kat ‘Break From Gravity’ by JWT London
Sales Promo
Absolute Vodka’s Absolute Unique by Family Business Stockholm
Kit Kat ‘We Will Find’ You by JWT London
Experiential
Walkers Deep Ridged by AMV BBDO London
Kellogg’s Rice Krispies Squares ‘It’s All Lies Bus Tour’ by Leo Burnett London
Integrated
McDonald’s ‘We All Make The Games’ by Leo Burnett London
McDonald’s ‘Our Food. Your Questions.’ by DDB Canada/ Tribal Toronto
Virals
McDonald’s ‘Our Food. Your Questions.’ by DDB Canada/ Tribal Toronto
Advertising Effectiveness: Integrated
Cheez-It’s ‘Vote For The Top Cheese 2012′ by Razorfish Chicago
Lay’s Do Us a Flavour by Energy BBDO Chicago
Advertising Effectiveness: Social Media
Doritos Mariachi by AMV BBDO London
Best use of Technology
Coca-Cola ‘Polar Bowl’ by Framestore London
Branded Content
Cloud 9 by Grey Melbourne
Heineken ‘The Candidate’ by Publicis Italy
Heineken ‘The Real Master of Intuition’ by Publicis Italy
Mobile
McDonald’s ‘The Record Re-Calculator’ by DDB Stockholm
Social Media
Doritos Mariachi by AMV BBDO London
McDonald’s ‘Our Food. Your Questions.’ by DDB Canada/ Tribal Toronto
Oscar Mayer’s ‘The Great American Bacon Barter’ by 360i New York
James Ready Cover Photo Swap by Leo Burnett Toronto
Best Use of Media
The Oreo Blackout Tweet by 360i New York
Heineken ‘The Candidate’ by Publicis Italy
Coca-Cola FM Amplifier by JWT Brazil
FABulous Award across Press/ Poster/ TV/ Ambient/ Radio
Hovis HoHoHo by JWT London
Coca-Cola FM Amplifier by JWT Brazil
FABulous Award across Packaging Design/ Retail Environment/ Logo Design/ Brand Identity
Bombay Sapphire Electro by Webb deVlam London
FABulous Award across Online/ Digital/ Interactive
Cloud 9 by Grey Melbourne
Brand of the Year
McDonald’s
Agency of the Year
JWT London
For a full list nominees and winners please click here.
The 2013 FAB Awards added by newsroom on
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