Nestlé Aero brings people together with experiential campaign to celebrate the launch of Aero Bliss

Nestlé Aero brings people together with experiential campaign to celebrate the launch of Aero Bliss

Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield London (June 15) and running for two days on Saturday and Sunday (12-6pm), the campaign aims to create special moments by engaging people in an […]

The Macallan Unveils First Ever Global Ad Campaign by J. Walter Thompson London

The Macallan Unveils First Ever Global Ad Campaign by J. Walter Thompson London

The Macallan, the world’s most precious single malt, is launching its first ever global advertising campaign across television, cinema and digital channels. In the USA, the campaign rolls out nationally across digital and social. The focus of the campaign, a 90-second hero film titled “Make The Call”, launched on Monday November 19, 2018. Focusing on […]

Andrex partners with WaterAid for national roll-out of Toilets Change Lives initiative in the UK

Andrex partners with WaterAid for national roll-out of Toilets Change Lives initiative in the UK

Kimberly-Clark’s Andrex has teamed up with WaterAid for the Toilets Change Lives initiative, shedding light on a global crisis that is affecting billions worldwide. The initiative highlights the global sanitation crisis faced by 2.3 billion people around the world and has already transformed the lives of thousands of people by constructing new or renovating existing […]

New Report Reveals 72% of Female Baby Boomers Don’t Pay Attention to Ads and Feel Stereotyped

New Report Reveals 72% of Female Baby Boomers Don’t Pay Attention to Ads and Feel Stereotyped

A new report into women aged between 53 and 72 from the J. Walter Thompson London Innovation Group shows that 72% “don’t pay attention to advertising” while 91% wish advertisers would treat them like people and not stereotypes. And with 78% of 50+ women saying they control the purchase decisions in their households and the […]

Shell teams with Jennifer Hudson and Pixie Lott for the next chapter of its #makethefuture campaign

Shell teams with Jennifer Hudson and Pixie Lott for the next chapter of its #makethefuture campaign

 Shell and a band of international stars have unveiled a unique new music video which spotlights a diverse range of clean energy initiatives across the world. ‘On Top of the World’ features five global music artists – including Oscar-winner Jennifer Hudson and British songstress Pixie Lott – and uses cutting-edge custom animation to help […]

J. Walter Thompson launches business consultancy out of Female Tribes initiative

J. Walter Thompson launches business consultancy out of Female Tribes initiative

J. Walter Thompson London is launching an industry first business consultancy called Female Tribes Consulting, out of its leading global Female Tribes Initiative. Female Tribes Consulting takes the insights and understanding from the global Female Tribes Women’s Index study (8,000 Women in 19 countries) and helps clients re-design their businesses through a female lens by […]