Tesco Mobile has launched a new nationwide campaign across TV, radio, print, social, as the helpful network continues to help customers spend less on their phone bills.
Launching today, the campaign is the next chapter in Tesco Mobile’s creative platform Supermarket Mobile, as the network continues to fight on the side of customers and bring the best of Tesco to mobile.
The campaign, created by BBH, demonstrates how everyday little helps from Tesco Mobile can make a big difference, giving Tesco shoppers the chance to spend less on their phone bills with the power of Tesco Clubcard. The campaign launches with a TV ad and playful, food-inspired supporting creatives. The print and OOH executions highlight the network’s Supermarket Mobile offering of ‘freshly baked value’ and ‘prime cut’ deals to keep costs down for Tesco Mobile customers.
Rachel Swift, Tesco Mobile CMO, said:
“We know families are continuing to face financial challenges and as the super helpful network, we want to provide great value for customers at a time when they need it the most.
Tesco Clubcard members have access to exclusive Clubcard Prices and can earn Clubcard Points which can be used for money off their monthly Tesco Mobile bill. We’re committed to bringing the best of Tesco to mobile, thanks to Clubcard we can help customers spend less.”
The brand-new TV ad follows the helpful Tesco Mobile trolley, as it travels downhill on a mission to help those in need. From returning a football to a group of children, to finding a customer who’s been hit with a price hike, the helpful trolley reminds customers that they can spend less with Tesco Mobile.
The film was directed by 32 through production company Pulse Films. BBH also collaborated with nineteentwenty on post-production.
Uche Ezugwu, BBH Creative Director, said:
“We hope the helpful Tesco Mobile trolley continues to lift the nation’s spirits, this time with a journey that takes it down a series of hills to celebrate the feeling of bringing prices down with Tesco Clubcard.”
Media planning and buying handled by MediaCom UK.
Client Credits:
CMO: Rachel Swift
Head of Brand & Comms: Emma Herridge
Comms Planning & Campaigns Lead: Lawrence Hamilton
Campaign Manager: Richard Elson & Sinead Corriette
Creative Credits:
Client name and title: Tesco Mobile
BBH Lead Creative Team: Tom Chancellor, Ray Chan
BBH Creative Team (Print): Luke Till, Lawrence Bushell
BBH Creative Director: Uche Ezugwu
BBH Executive Creative Director: Helen Rhodes
BBH Strategy Director: Ed Kurland
BBH Business Lead: Sarah Rodrigues
BBH Senior Account Director: Bella Bertolotti & Tessa Cranfield
BBH Account Manager: Amelia Lloyd
BBH Account Executive: Alexandra Keenan
Film Credits
BBH Producer: Tracy Macassey & Rory Reames
BBH Assistant Producer: Rebecca Ellis
Production Company: Anonymous Content
Directors: Thirtytwo
Executive Producer: Tor Fitzwilliams
Producer: George Saunders
DoP: Ula Pontikos
Post Production: nineteentwenty
Lead VFX Supervisor: Tom Clapp
Editor/Editing House: the assembly rooms
Editor: Eve Ashwell
Sound studio: Factory
Sound Engineer: James Utting
Lead Music Supervisor: Hywel Evans
Print Credits
BBH Art Producer: Sarah Tooley
BBH Assistant Art Producer: Micah Waring
Photographer: James Day at Siobhan Squire
Model Maker: Ben Millar
Retouching: Dennis Tuffnell
Post Production: Wellcom
Media agency
Mediacom Partner: James Parnum
Mediacom Business Director: Jessica Mitchwell
Mediacom Senior Associate Director: Nicola Evans
Mediacom Account Manager: Libby Watling
Mediacom Strategy Director: Geoff De Burca
Mediacom Senior Associate Director AV: Nick Docker
Mediacom Digital Account Director: Frankie Cook
Mediacom Digital Account Planner: Ashley Best, Antonella Romana & Mona Fetzer
Mediacom Audio Account Director: Luke Turner & Maddy Deardon
Kinetic OOH Account Manager: Alice Tullet & Sian Smeaton
Source: Tesco Mobile
THE TESCO MOBILE TROLLEY RETURNS TO HELP CUSTOMERS SPEND LESS WITH TESCO CLUBCARD added by newsroom on
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