Tug, the global Digital Performance Marketing Agency, announced the acquisition of Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies.
Following on from Tug Australia’s rapid growth in 2018, and complimenting their performance and media pedigree, Fourteen Digital now provides an integrated agency offering with strong content strategy as well as in-house creative design, video production, digital development and copywriting.
The acquisition will align media and technology with outstanding creative thinking, and ultimately, provide a full-service approach for each agencies current clients including WWF, Hino Australia, Luxaflex, DHL, Ferrero, Palmers, Procore Technology, and BizCover.
“As the market moves toward a performance led mindset in all marketing partnerships, it’s critical for us to deliver a comprehensive and cohesive solution that embodies media+creative+tech throughout the entire cycle from planning, to delivery, to measurement,” commented Shane Lennon, CEO, Tug Australia.
Managing Director of Fourteen Digital, Kane Curran will now become Head of Content for Tug Australia. He said: “It’s exciting to be part of such a great culture and team with an outstanding track record of results for so many leading brands. Our aligned offering now provides clients with a fully integrated view of the customers lifecycle.”
Fourteen Digital was established in 2014, creating digital content strategy and campaigns for leading global brands including DHL, Hino Australia, Nutella, Carlsberg, V Energy Drink and Surf Life Saving Australia.
Founded in 2006, with 4 offices globally and headquartered in London, Tug’s clients include Palmers, Luxaflex, Procore Technology, WWF and BizCover. Tug is a global Digital Performance Marketing Agency; combining media, creative and technology.