TUX UNVEILS CAMPAIGN FOR GARRETT LEIGHT’S OZZY-BRANDED SUNGLASSES

Mix Of Goth, Luxury & Musical Elements Debuts Ozzy Osbourne Eyewear Line

TUX Creative House, the full-service advertising agency, is launching a heart-pounding creative campaign that unveils a line of exclusive Ozzy Osbourne branded sunglasses from Garrett Leight California Optical, the luxury lifestyle brand founded in Venice Beach.

The brand-new Ozzy Collection, ‘GLCOzzy,’ features thumb-stopping 15-second CGI-created video and macro photography that slowly circles the dazzling GLCOzzy Collection frames. The visuals mix deep blacks with reflected light that reveals the goth-inspired styles of the frames, etched with mysterious symbols, which rotate slowly in and out of the light like the sheet-metal porn of the most opulent, high-status sports cars.

“The creative takes cues right from Ozzy Osbourne’s world — moody, dramatic, a little gothic, with tangible touches of texture,” said TUX Partner & VP, Creative Chelsea Matthews. “The GLCOzzy frames nod to his signature edge while still sitting comfortably within the visual world of Garret Leight, which produces some of the most sought-after eyewear in the U.S. The product shots are clean and macro-focused to highlight the elevated details of the craftsmanship. Soft tones balance out the grit, revealing a polished take on Ozzy’s iconic, head-banging presence.”

The campaign, with a hero CGI video and a behind-the-scenes video, along with static images, launched in mid October across organic and paid social media channels. The strategy, to develop a digital and social campaign to launch the GLCOzzy collaboration and bring the iconic Ozzy Osborne frame to market, was, of course, complicated by Ozzy Osbourne’s urgent health issues and tragic passing.

“Honoring a legend like Ozzy is never easy,” added Matthews. “We hope that we captured his spirit and his utterly unique style in a way that his fans and followers appreciate.”

Garrett Leight California Optical was founded in 2010 by Garret Leight, who grew up in the optical industry as the son of Larry Leight, founder of the Oliver Peoples brand. The business expresses the California lifestyle with contemporary classics and colorful, iconic designs inspired by styles of generations past. The collection has been photographed on CEOs and celebrities such as Jeff Bezos, Brad Pitt, Leonardo DiCaprio, and Selena Gomez.

TUX Creative House was named GLCO’s Agency of Record in April. Founded by Dominic Tremblay, a former brand director at L’Oreal, and Ludwig Ciupka, a fashion photographer, the full-service agency is based in Los Angeles and has a production and post-production studio in Montreal. The agency’s clients lean toward the luxury, fashion and lifestyle clients such as L’Oreal, Lancome and Converse, but also include challenger and start-up brands like Innisfree, PrimeAsia, Sacheu, Windsor Salt and numerous cause marketing clients. TUX was named one of Adweek’s “Fastest Growing Agencies 2025”.

Source: TUX Creative House

  Advertising, Campaign, Collaboration, Garrett Leight California Optical, Marketing, Ozzy Osbourne, TUX Creative House