Tylko launches first integrated brand campaign

Focusing on developing dynamic typography and contemporary design systems, the brand launch immediately establishes Tylko as a standout player amongst the category of overly commercialised furniture.

David Wigglesworth, Executive Creative Director:

“It was a pleasure working with Kuba Eichelberger and team Tylko on this project. They have a truly unique product rooted in strong design values. We wanted to take that foundation and imbue it with an ownable personality and tone-of-voice to set Tylko apart from the competition. A rich visual world that feels as flawlessly flawless as the product; communicated through a witty lens to resonate with our ‘People that don’t fit’ audience..”

Liam Thomas, Head of Design:

“I’m incredibly proud of GREY London and this first piece of work with Kuba Eichelburger and the Tylko team. Working with likeminded people that share the same design ambitions has meant we can really push up against the category conventions, producing a design identity that cuts through and provides a platform for future success.

Partnering with STUDIO DUMBAR /DEPT® on this project also allowed us the freedom to explore the brand idea even deeper in motion. The ideas and techniques they bring are industry leading and only serve to elevate even further the world we’re building with Tylko.”

The campaign shifts effortlessly between product and brand communications, showcasing the power of graphic and motion design in colliding these two worlds. It is a testament to how design can create brand equity by conveying Tylko’s core values and distinctiveness.

Jakub Eichelberger, Tylko Head of Brand

“We’re a tech-driven design company with a big ambition: to completely revolutionise the furniture industry in Europe. Developing a brand voice and inspiring way to communicate our product superiority and unique proposition was no easy task.

Grey London’s design and creative team have given us a communication platform from where we can challenge the tired old conventions of this category which we’re determined to disrupt – as well as attracting customers for whom our values and product are a new and better way to buy and experience furniture.”

CREDITS

• Executive Creative Director: David Wigglesworth
• Head of Design: Liam Thomas
• Creative Director: Angela Harding
• Creative Director: Terry O’Neill
• Creative: Gnome Taylor
• Senior Integrated Producer: Michelle Kasper
• Designer: Weronika Szklarek
• Designer: Felix Townsend
• Artworker: Matt Sankey
• Content Producer: Jack Pethurst
• Motion Graphics: Gabriel Lindsay
• Motion Graphics: Kit Suman
• Editor: Euan McGrath
• Editor: Blake Dixon
• Editor: Ollie Flux
• Managing Director: Jonny Tennant-Price
• Business Director: Rob Gray
• Account Manager: Mica Dickson
• Global Head of Strategy: David Toussaint
• Planner: Rory Hall
• Design Studio: STUDIO DUMBAR /DEPT®
• CGI Artist: Andreas Wannerstedt (Kloon)

Source: Tylko

  Campaign, Grey London, Launch, Marketing, Tylko