UTEC: The Water Generator Billboard

One of the best ways to gain attention and credibility is to back up your words with actions.

Peru’s University of Engineering and Technology wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in the middle of a desert.

With almost no rainfall per year, Lima is an area where fresh, clean water is not guaranteed for everyone.

It works by extracting water from the air that passes through the billboard, condensing it, cooling it and then storing it so that people can come to the billboard to collect safe drinking water.

  Advertising, billboard, Engineering, Innovation, Lima, Peru, Promotion, Technology, University, UTEC, Water