VCCP boosts social team to help brands innovate and thrive in culture

VCCP, the challenger network for challenger brands, is expanding its social department, reinforcing its commitment to leading in social-first creativity and brand engagement.

The global communications network has announced the promotion of David Feldman to Executive Creative Director, with Tiffany Mondesir promoted to Head of Social and Content Strategy, and Rachael Kendrick joining as Social Creative Director. Additionally, Veve Shamhong joins the team as a Creator from MG OMD, bringing a multidisciplinary background in media and creative arts.

Mondesir has well over a decade of experience in social media advertising, with a background in full-service and social specialist agencies in Toronto. Joining VCCP six years ago, she’s created impactful campaigns for clients including LinkedIn, British Red Cross, White Claw and Virgin Media O2, gaining Lovie Awards and Marketing Society recognition for effectiveness. Mondesir, who recently won a WACL Talent Award, is a member of VCCP’s multi-award-winning DE&I Collective and has also been a judge at the DMA awards.

Kendrick is a Social Creative Director with extensive expertise in social and digital creative. She has led campaigns for clients including Tesco, Amazon, and Unilever, combining creativity and strategy to deliver standout content that resonates across platforms. Her career includes a stint at Brave and outstanding collaborations for prominent brands such as Netflix, Olay, John Frieda, Lego, and Google. Kendrick brings invaluable expertise in connecting brands meaningfully to audiences through culture.

VCCP‘s impressive strength in its social output is built on the understanding that success is driven by three crucial elements: its growing in-house Creator team who are prolific in producing brilliant and popular content for themselves and brands; a super agile approach to content production; and an integrated agency culture which ensures both brand and effectiveness stay integral to work.

The agency’s work for White Claw and Virgin Media O2, including its Love Island partnership, has demonstrated how brands can seamlessly integrate into popular culture, sparking conversations and deepening connections with audiences.

As an integrated agency with overlapping and complementary specialisms, VCCP blends expertise across creative, media, data, and customer experience to craft exceptional, results-driven social strategies. The team also works closely with faith, VCCP’s AI creative agency to generate brand compliant creative assets for use across multiple channels and territories. Recent examples of their work include the AI driven global campaign for Gong Cha and the creation of Daisy, the AI granny whose story was shared around the world when she took on scammers for O2.

VCCP’s connected approach ensures that every idea works harder, delivering greater value for clients and setting new standards in social-led brand engagement.

Andrew Peake, CEO (London) at VCCP, said: “We’re thrilled to see Tiffany step into her new role alongside Rachael and Veve joining our growing social team, as well as David’s continued growth within our creative leadership. Their combined talents, creativity, and passion will help elevate the work we do and drive even more impactful, audience-first social campaigns. This is a key moment for us as a team – one that will shape the future of our creative work and deepen our connections with audiences across the board.”

Tiffany Mondesir, Head of Social and Content Strategy at VCCP, said: “I’m excited to step into this role at such a pivotal time for social. The power of social media goes beyond simply showing up in feeds; it’s about building lasting connections with audiences and creating memorable content that adds tangible and emotional value.

“At VCCP, we live and breathe culture, constantly pushing the boundaries of what’s possible. I’m looking forward to continuing this momentum with a team that are passionate about crafting social-first work that doesn’t just capture attention but creates lasting impact within communities.”

Feldman, Mondesir, Kendrick and Shamhong take up their new roles immediately working across the integrated agency’s roster of social clients. Alex Dalman, Managing Partner and Head of Social & Innovation at VCCP will continue to lead the growing department.

Source: VCCP

  Agency, Appointment, Creative Director, David Feldman, Executive Creative Director, Head of Social, Promotion, Rachael Kendrick, Tiffany Mondesir, VCCP, Veve Shamhong