Volvo President Performs Daring Stunt For New Ad

Picture Volvo’s president Claes Nilsson in a cute yellow construction hat, and strange whirring sounds in the background.

The camera pans out and there he is, perched on a Volvo truck that has been suspended 20-meters above the water at a port in Gothenburg.

If heights make you uncomfortable, Nilsson promises that “You don’t need to worry about anything… the new Volvo FMX is the most robust truck we’ve ever made”.

This video is a teaser in a series that involves other daring stunts.

  Advertising, Automobile, Claes Nilsson, Promotion, Safe, Stunt, Trunk, Volvo, Volvo FMX