Walkers Injects Extra Flavour into Latest Marketing Campaign with Gary Lineker and Emily Atack

Walkers, one of the UK’s favourite crisp brand, is utilising guest star, Emily Atack alongside long-standing brand ambassador, Gary Lineker to launch two new flavours to its core range: BBQ Pulled Pork and Spicy Sriracha.

To celebrate the launch of the latest, tasty and on-trend additions to the core range, Walkers is adding extra flavour into its latest high-impact ATL campaign.

Brand ambassador, Gary Lineker, will be supporting the latest flavours, which are inspired by the nation’s trending tastes, with a new TV and digital campaign, together with I’m A Celebrity…Get Me Out Of Here 2018 runner up, Emily Atack. She will appear as a guest star as part of the integrated marketing campaign, which includes digital and a range of in-store activations. 

In the new TV advert, set to air on Friday 22nd February 2019, Gary and Emily join forces to run a Walkers food truck serving the new crisps in a street food market setting. Taking advantage of their competitive instincts, the duo will be sharing the new flavours with the crowds, with Gary supporting BBQ Pulled Pork and Emily championing Spicy Sriracha. The advert will bring the inspiration behind the new flavours to life with Gary and Emily engaging in some friendly competition.

Andy Hawkswell, Marketing Manager at Walkers, comments: “Emily and Gary are the perfect pair to launch our two new flavours. When it comes to Walkers, nobody is more competitive than Gary, but fresh from being crowned queen of the jungle, Emily isn’t one to shy away from a challenge either. So, we have had a bit of competitive Walkers fun to in our new advert. Us Brits love experimenting with new flavours and our latest additions to our flavour range won’t disappoint. BBQ Pulled Pork and Spicy Sriracha are inspired by Street Food from across the world.”

Source: PepsiCo

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