WMcCANN announces Rapha Borges as new Chief Creative Officer

Creative leader with deep experience across creativity and technology will take on the role starting March 9, 2026

WMcCANN announces Rapha Borges as its new Chief Creative Officer. With more than 20 years of experience, the creative returns to the agency bringing a rare combination of creativity and technology. Throughout his career, he has earned more than 50 awards at major industry festivals, including a Grand Prix at Cannes Lions, as well as recognitions at the Clio Awards and Effie Awards, reinforcing a track record defined by creative excellence and business impact. Rapha joins the agency to strengthen our global Truth Well Told philosophy and expand the way the agency transforms truths into ideas with real impact. He will assume the role on March 9, 2026, reporting directly to CEO Renata Bokel.

Rapha began his career in Rio de Janeiro at WMcCann, where he worked between 2011 and 2016. He later held positions at agencies such as Ogilvy, Africa, and GUT, and in 2025 launched Tiger.ai, followed in the same year by Tiger Academy, an initiative focused on education and professional development in creativity and technology. Among the clients he has worked with are Itaú, Coca-Cola, Vivo, Telefônica, Mitsubishi, Spaten, and Mercado Livre.

“Rapha and I share a passion for WMcCANN and a common vision of how technology can amplify creativity. He joins us to further expand the way we tell our brands’ truths well, representing a new creative phase for the agency,” says Renata Bokel, CEO of WMcCANN.

“My journey started at WMcCANN. I was still figuring out who I was as a creative when I first walked through these doors as an art assistant and came face to face with Washington Olivetto. Coming back now feels symbolic. It’s about bringing the experience, the awards, the mistakes, and the learnings, and putting all of that in service of this new phase, respecting the legacy of popular culture that has always been part of the agency, while also understanding what that culture means today, especially on social media. Technology has advanced, but telling the truth creatively still requires human sensitivity,” says Rapha.

Source: WMcCANN

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