Today YouTube announced its Christmas Ads leaderboard, with a few surprises within the top 10.
2020 has been a year full of the unexpected, and this year’s Christmas leaderboard is no different with Smyths Toys hitting the top spot previously held by John Lewis.
The top five positions are held this year by JD Sports, Aldi, Sports Direct and John Lewis with M&S and Sainsbury’s also featuring within the top 10.
1 ) Smyths Toys Superstores
2) JD Sports
3) Aldi Christmas Launch Advert 2020
4) Sports Starts Here | Sports Direct Christmas Ad. FT Jordan Henderson
5) Christmas 2020 Ad | Give A Little Love | Waitrose & John Lewis
Ranking | Brand | Title | Ad URL | Creative Agency | Media Agency |
1 | Smyths Toys Superstores | Smyths Toys Christmas Ad 2020 – If You Were a Toy, What Would You Be? | https://www.youtube.com/watch?v=_PrwhCGZQBc | McCann Manchester | In-house |
2 | JD Sports | #JDWonderland | JD Christmas Advert 2020 | https://www.youtube.com/watch?v=85PPgUKtGyY | In-house | In-house |
3 | Aldi | Aldi Christmas Launch Advert 2020 | https://www.youtube.com/watch?v=AL56Z5StIUY | McCann Manchester | UM Manchester |
4 | Sports Direct | Sports Starts Here | Sports Direct Christmas Ad. FT Jordan Henderson | https://www.youtube.com/watch?v=SJlZi4PP-sE | MOX London | In-house |
5 | Waitrose & John Lewis and Partners | Christmas 2020 Ad | Give A Little Love | Waitrose & John Lewis | https://www.youtube.com/watch?v=Juv2c0xgGno | Adam and Eve | Manning Gottlieb and Infectious Media |
6 | Argos | Argos Christmas Advert 2020 – An Evening with AbracaDaisy & The Incredible Lucy | https://www.youtube.com/watch?v=V_xwSgqGFD0 | The&Partnership UK | Essence & PHD |
7 | Disney UK | FROM OUR FAMILY TO YOURS | Disney Christmas Advert 2020 | Official Disney UK | https://www.youtube.com/watch?v=tl57Gy5X_Kg | In-house | In-house |
8 | Walkers | A Sausage CaRoll | Walkers Christmas Advert 2020 | Walkers Crisps | https://www.youtube.com/watch?v=eCpQ_DBiEpw | Elvis | OMD |
9 | Sainsbury’s | Gravy Song | Sainsbury’s | Christmas 2020 | Part 1 of 3 | https://www.youtube.com/watch?v=GqtcpLywgRU | Wieden + Kennedy | Essence & PHD |
10 | M&S Food | This is M&S Christmas Food | Olivia Colman | M&S FOOD | https://www.youtube.com/watch?v=fZ_Cisv9bPg | Grey | Mindshare |
![Smyths](https://marcommnews.com/wp-content/uploads/2020/12/maxresdefault-1-1024x576.jpg)
Source: YouTube
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