‘Industry moving from the Connected Age to the Intelligent Age,’ says SapientRazorfish’s Daniel Bonner

‘Industry moving from the Connected Age to the Intelligent Age,’ says SapientRazorfish’s Daniel Bonner

Every year the cream of the Marketing, Advertising and Communications Industry gather in France for the Cannes Lions Festival, and this year was no different. We caught up with one of the Industry’s brightest mind and SapientRazorfish’s Global Chief Creative Officer, Daniel Bonner, who spoke about moving into his new role and how the Marketing Industry […]

Captify CEO talks about the need for the industry to break free from Google and Facebook’s duopoly

Captify CEO talks about the need for the industry to break free from Google and Facebook’s duopoly

Captify is a global data activation company and pioneer of Search Intelligence. It was recently listed by Forbes as ‘The one to watch in 2017’. Their actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. With a presence in New York, London, Paris, […]

Adrian Botan on his career journey and his blueprint for McCann Worldgroup

Adrian Botan on his career journey and his blueprint for McCann Worldgroup

Adrian Botan is Global Executive Creative Director at McCann Worldgroup. Before that, he was Creative Director at McCann Erickson Romania, which was named one of the top 50 creative agencies in 2007 by the Gunn Report. In 2011, his agency became the first to bring a Cannes Grand Prix to Central and Eastern Europe. In […]

Energy BBDO’s Andrés Ordóñez talks about ‘Sarah and Juan’ and the agency’s creative vision going forward

Energy BBDO’s Andrés Ordóñez talks about ‘Sarah and Juan’ and the agency’s creative vision going forward

Andrés Ordóñez is a proven creative leader and a force for innovation at Energy BBDO. He has over 15 years of experience in integrated marketing, helping some of the most successful brands in the world achieve creative greatness. One such brand to reap the rewards of Andrés’ creative brilliance recently was Wrigley’s. His ‘Sarah and Juan‘ […]

Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy’s Matt McRoberts on the evolution of the marketing industry and digital’s role in it

Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. They empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. It […]

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

Programmatic marketing solutions provider, DataXu, was recently named a leader, including the highest score possible in the product strategy criteria in The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research. Quite an achievement for a company, which started its operations by providing data analysis to NASA, trying to figure out a way to send […]

MarComm News at Cannes Lions!

MarComm News at Cannes Lions!

During this full week (June 17-24) MarComm News is at the 64th Cannes Lions International Festival of Creativity, and will be bringing you all out exclusive content right here on our website and our various social channels. The start though hasn’t been without a few speed bumps! Our web host was unfortunately a victim of […]

MarComm’s Star Parade: Meet Rovertos (Rob) Bampiha

MarComm’s Star Parade: Meet Rovertos (Rob) Bampiha

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Out There Media’s Rovertos (Rob) Bampiha, certainly fits that bill. In his 17-plus-years in the business, Rob has worked with the likes of PepsiCo, Diageo, Heineken, Nestle, McDonald’s, P&G and FrieslandCampina. But don’t take our […]

MarComm’s Star Parade: Meet TJ Lightwala

MarComm’s Star Parade: Meet TJ Lightwala

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and TJ Lightwala is a star that has been shining bright for 14-years now. According to Mindshare she brings in depth digital and product perspective and  is responsible for leading the digital platforms, developing new and relevant product […]

Winners and Highlights of The 19th FAB Awards

Winners and Highlights of The 19th FAB Awards

The beautiful and exclusive Hurlingham Club in London, once again hosted the 19th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by The Awards Ceremony itself, in which successful design, creative and effective work was showcased to the audience, and […]