MarComm’s Magnificence – 2017’s Media Magnificent

MarComm’s Magnificence – 2017’s Media Magnificent

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. For the second part of this series we would like to honor those who have successfully led and greatly impacted the growth of Media Companies. From the Co-Founder of Whalar, an influencer marketing agency, disruptive B2B Publishers, […]

MarComm’s Star Parade: Meet Neil Waller

MarComm’s Star Parade: Meet Neil Waller

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Neil Waller is a star on fire right now! Neil is the co-founder and CEO of Whalar, the only Instagram and Facebook partner connecting brands to creators. Now backed by Sir John Hegarty, […]

Industry Legends and Veterans Star in The FAB Awards’ 20 Years Young Campaign

Industry Legends and Veterans Star in The FAB Awards’ 20 Years Young Campaign

The FAB Awards have announced that they are now open for entries for their 20th year, with a new campaign by Creative Directors, Naz Nazli and Alex Ball. The campaign, which can be seen in detail below, is pinned around The Awards’ 20th Anniversary with the tag line: “20 Years Young”. Photographed by Andy Gallacher, it […]

MarComm’s Magnificence – 2017’s Magnificent Women

MarComm’s Magnificence – 2017’s Magnificent Women

MarComm’s Magnificence is a series where we highlight the Magnificent from the Marketing, Design, Advertising and Communications Industries. To kick things off we wanted to shine a spotlight on the leading ladies who, in their own way, are influencing a much needed change in the industry. So here they are, our picks for 2017’s Magnificent Ladies: Amrita […]

Understanding What Really Makes Millennial Consumers Sip

Understanding What Really Makes Millennial Consumers Sip

Stock video company Dissolve recently poked fun at the lengths many will go to in order to capture the Millennial market in its video, This Is A Generic Millennial Ad. While many brands may be guilty of committing some of the stereotypical ‘crimes’ portrayed in the film, including ‘unforgettable’ moments, internet slang, and a large […]

Search Advertising is Far from Sticky Business

Search Advertising is Far from Sticky Business

Fans of competitive baking eagerly awaited the return of the Great British Bake Off (GBBO) on Channel 4 at the end of August. Now in its eighth series, the popular prime-time amateur baking competition is still a hit with viewers, despite the news earlier in the year that it was moving from the BBC to […]

Being The Head of the House

Being The Head of the House

Whether it be FMCG, Leisure & Entertainment, Healthcare, Technology, it’s hard to find a sector these days that doesn’t have prominent portfolio groups existing within it. A question I’m frequently asked is what role the parent brand should have with the sub-brands in a portfolio business. It’s an interesting question, and we need to start […]

Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

J. Walter. Thompson deconstructs American brands and their position on the world stage to explore the opportunities and the challenges posed by the climate under the current administration in ‘Brand America’ a new report published by JWT Intelligence on September 27. While perceptions of Brand America have taken a turn for the worse recently, American […]