Wieden+Kennedy & Royal Enfield Release ‘Ace Café to Madras Café’

Wieden+Kennedy & Royal Enfield Release ‘Ace Café to Madras Café’

Royal Enfield launches the Continental GT Film for the launch of its lightest, fastest, most powerful Royal Enfield in production.  Created by Wieden+Kennedy Delhi in collaboration with Paul Minor, Magni Agustsson and Hello Robot, the film remains true to the spirit of the café racer culture, extending across continents but many miles and years down […]

Cheil UK releases ‘Life in Every Pixel’ ad for Samsung Curved OLED Smart TV

Cheil UK releases ‘Life in Every Pixel’ ad for Samsung Curved OLED Smart TV

Samsung has launched a cinema advertising campaign to promote its S9C OLED Smart TV. The ‘Life in Every Pixel’ ad, created by Cheil UK, will run across UK cinemas until late November 2013. Logan Wilmont, executive creative director at Cheil UK, said: “The ad isn’t about features and technology, but the emotional response that technology […]

Reebok One Launch Lights Up Streets

Reebok One Launch Lights Up Streets

The Reebok One Series is a unique running shoe based on the concept of function-first design philosophy featuring technology you can ‘feel’. Built from back to front, the Reebok One Series features “Zoned” technology that caters to the way our feet moves, meeting the demands of runners through each phase of the “Gait Cycle”. The […]

Breast Cancer Care launches ‘powerful’ campaign to highlight support role

Breast Cancer Care launches ‘powerful’ campaign to highlight support role

Breast Cancer Care is launching the first marketing campaign to carry its new orange logo, using ‘powerful and striking’ images of women showing their mastectomy scars to convey its role in supporting cancer sufferers both during and after treatment. The ads feature pictures of women with their mastectomy scars, aiming to show that it is possible […]

Minivegas creates interactive 3D installation for Sonos

Minivegas creates interactive 3D installation for Sonos

Amsterdam-based creative production company Minivegas has created an interactive 3D installation for Sonos, inspired by the wireless audio specialist’s HiFis and featuring a hi-tech forest populated with fantastic plant characters animated through real-time motion capture so that they ‘dance’ with their real-life partners. The larger-than-life 3D landscape of an audio responsive forest, responding in time […]

Levi’s Marketing Campaign Turns Vintage Tech Into Social Media Tools

Levi’s Marketing Campaign Turns Vintage Tech Into Social Media Tools

As part of its Fall campaign, Levi’s has collaborated with agency AKQA, Stephen Hadinger, Matthew Epler and Mark Kleback, to turn vintage technology into modern devices that connect to social media. Called ‘#MakeOurMark’, these “old-school” devices were modified to serve as a “bridge between past and present”—for example, an old 1939 Bolex Movie Camera has […]

JWT Creates Attention-powered Cars

JWT Creates Attention-powered Cars

In light of Western Australia consistently having the highest road fatality rate of any state, the RAC and JWT have unveiled a world-first innovation – a car powered by attention – to raise awareness about the deadly impact of inattention on our roads, estimated to be a factor in 46% of all fatal crashes in […]

Olympic star becomes ‘Go get it’ face of Nissan Micra

Olympic star becomes ‘Go get it’ face of Nissan Micra

Nissan, the car brand, has launched a 12-month multi-channel deal with BSkyB’s Sky Media to launch its redesigned Micra model through a sponsorship push featuring Olympic heptathlete Katarina Johnson-Thompson. The partnership targets young women through idents aligning the Micra with drama programmes including ‘Elementary’, the US adaptation of ‘Sherlock’, ‘Hannibal’ and the upcoming series, ‘Dracula’. […]