Razorfish and Lifecake collaborate to launch integrated marketing campaign, ‘me and my bear’

Razorfish and Lifecake collaborate to launch integrated marketing campaign, ‘me and my bear’

Razorfish, part of the Publicis.Sapient platform, has announced the launch of a multichannel communications campaign, influencer engagement and online film ‘me and my bear’ for popular photograph sharing mobile application, Lifecake. Lifecake – which was acquired by Canon in 2015 – is a mobile app that allows its users to store all of their child’s […]

Sedley Place appoints Lara Farnham as design director

Sedley Place appoints Lara Farnham as design director

Creative agency Sedley Place has announced the appointment of Lara Farnham as design director. Farnham will work alongside managing director Mick Nash, planning director Giles Calver, and head of business development Ron Cregan, on the senior management team. She will be responsible for all 2D design and will be based at the agency’s London office. […]

23red heralds record year, hires Client Partner Marcus Hernon from Saatchi Masius

23red heralds record year, hires Client Partner Marcus Hernon from Saatchi Masius

As 23red celebrates a 20% increase in income and significant profit growth year-on-year, the creative communications agency has appointed Marcus Hernon to the new position of Client Partner overseeing a portfolio of private sector clients. With 15 years’ experience in the industry, including as board director level at agency Iris and most recently as client […]

Dulux launches UK’s first online interior design service

Dulux launches UK’s first online interior design service

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2015/11/Dulux-Amazing-Space-–-Take-a-Tour.mp4[/KGVID] Dulux has worked with MRM Meteorite for innovation strategy, research, concepting, visual design, UX, and development of Amazing Space, a digital experience that meets a consumer need for affordable, accessible and professional interior design solutions. Dulux approached MRM Meteorite to develop its online service business, revitalising and diversifying its offering. Driven by […]

Marks & Spencer launches ‘Adventures in Christmas’ festive food campaign

Marks & Spencer launches ‘Adventures in Christmas’ festive food campaign

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2015/11/MandS_Xmas_Food_2015_Glitz_20s_11-06_14h55-720p_HD_MPEG_4.mp4[/KGVID] Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas […]

Boursin to organize “The Heist of the Century” with Young & Rubicam Paris

Boursin to organize “The Heist of the Century” with Young & Rubicam Paris

[KGVID]http://marcommnews.com/wp-content/uploads/2015/11/151123_BOURSIN_70_UK_converted.mp4[/KGVID] Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision […]

Wellcome Trust launches The Crunch featuring brand identity & communications from Blast

Wellcome Trust launches The Crunch featuring brand identity & communications from Blast

The Wellcome Trust has launched The Crunch, a major new public engagement initiative around our food, our health and our planet, featuring brand, visual identity, messaging, website and digital assets by creative design consultancy Blast. Major new initiative  The future of food is one of the biggest challenges on our plate. Our relationship with food […]

Black Friday Isn’t For Everyone – But It’s Definitely For Millennials

Black Friday Isn’t For Everyone – But It’s Definitely For Millennials

While it’s tempting for all brands and retailers to jump on the Thanksgiving shopping bandwagon, marketers need to think about their audiences to figure out how, when, or even whether to take advantage of the discount days, says the National Retail Federation. There’s no “one-size fits-all” approach for Thanksgiving, Black Friday, Small Business Saturday and […]