The retailer celebrates beauty with latest campaign and new brand positioning
Beauty is changing. It is no longer just on catwalks or in magazines but in our friends’ selfies or the latest uploads from influencers. Our smartphone screen has become our bathroom mirror. Its meaning is also evolving—in culture, entertainment and social media, people are challenging the status quo, giving their own interpretation of what it […]
Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible. Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs […]
Spark Foundry, the Publicis Media agency that brings heat to brands, has announced today the hire of Marcos Angelides as its new UK Chief Innovation Officer and Head of Strategy, starting on Monday 23rd March. Angelides’ new tenure will be to ‘supercharge’ the role of strategy and innovation to unlock growth for clients. He will […]
Adorable hedgehog brought to life by Ambassadors
Staatsloterij | New Year’s Eve Lottery – Freddie from Ambassadors on Vimeo. Freddie the Staatsloterij Hedgehog has won the Gouden Loeki 2019, the Dutch prize for the nation’s most beloved TV commercial. This year, the award show received over 50,000 public votes to determine the winner. Created by TBWA/NEBOKO, directed by Ismael ten Heuvel and […]
-durex aims to position itself as a ‘mainstream activist’ against stigmas and taboos; will instead showcase the ‘positive reality’ of sex-
Durex today unveils a major new positioning and visual identity, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. Devised by Durex’s global creative agency Havas London, it marks a significant development in its marketing strategy, one that will see the 91-year-old brand challenge the unrepresentative and damaging sexual conventions prevalent throughout society. Durex marketing […]
Swell_Anthem_1080x1080v6 from VisiblePR on Vimeo. S’well, a design company for good — best known for creating the original fashion hydration accessory, is launching its first brand campaign in the UK that aims to inspire consumers to find more ways to use less. With the impact of single-use plastic an increasing concern for UK consumers, the […]
Tonight, Three will use its ‘Real 5G’* at London Fashion Week to celebrate its 5G roll-out across the UK Its super-fast 5G will transform the fashion show into a truly immersive, multi-sensory experience for the whole audience, culminating with model Adwoa Aboah watching her digital-self walk the catwalk from the FROW (front row) Three’s 5G mobile […]
Sony Interactive Entertainment launched a new campaign for the PlayStation brand, “Heart.” This global PlayStation brand campaign, the latest with Sony’s creative agency, adam&eveDDB, is now live. This new brand spot for Sony Interactive Entertainment is designed to give viewers a taste of the powerful emotions gamers feel when playing on the PlayStation 4 console. The film opens on the ferocious barking […]
Wunderman Thompson, a WPP company, announced today that it has completed the acquisition of marketing technology consultancy XumaK, in a move that further strengthens its suite of Adobe-enabled capabilities. The acquisition of XumaK adds significant breadth and depth to Wunderman Thompson’s best-in-class experience technology offering, which delivers connected customer experiences to its global portfolio of […]
-Ola Hits No1 download spot on app store a day after marketing launches-
Media Agency Group has just unveiled a multi-million-pound campaign for one of the world’s largest ride-hailing apps, Ola, who recently launched in London. It increases the awareness of Ola’s services in the capital, namely its safety and market leading features and partnerships. Ola launched into the UK market in 2018 and has worked with Media […]