The hunt for Europe’s best science communicators is on, with the launch of new initiative SCi25. SCi25 will be the first data-led curation of Europe’s most influential in-house science communication professionals, designed to showcase and unite the talented PR and marketing practitioners working to amplify the impact of world-changing scientific organisations. The Top 25 Science […]
Allianz Insurance has appointed Gabriele Tischler to the role of Director, Market Management & Brand. The role is responsible for the strategic direction of the company’s marketing activities including, customer and market insight, brand strategy, customer propositions and sponsorship, as well as communications to the media, employees and brokers. Gabriele has worked for Allianz since […]
Award-winning broadcaster UKTV launched its first content marketing digital campaign for on demand TV service UKTV Play. The series of UKTV Play exclusive episodes of Geek Island are promos purporting to be a new intellectually challenging reality TV series, where SMART is the new SEXY. Billed as a sizzling new mini-series which follows the […]
International charity WaterAid has produced two new engaging video series as part of a fresh approach to show a different side to its work while attracting new supporters through YouTube. Remote Kitchen presents national dishes made by WaterAid field workers from across Africa and Asia, featuring local specialities such as Madagascan pork and cassava, Ugandan […]
The Coca-Cola Company announced that it has reached a definitive agreement to acquire Costa Limited, which was founded in London in 1971 and has grown to become a major coffee brand across the world. The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola a strong coffee […]
MediaMonks launches a new R&D division to service agencies, brands and technology companies. Focusing on innovation and rapid prototyping, MediaMonks Labs is helmed by MediaMonks’ former Head of Games Sander van der Vegte. Based in Stockholm, Van der Vegte leads an international team skilled in digital technology and applying innovation to brand communications. MediaMonks Labs’ […]
For a brand, a long-standing heritage and originality or its ability to innovate and lead the way are some of the most valuable assets. However, heritage and innovation are rarely attributes of the same brand. Typically, brands pick one or the other. On the one hand, brands that thrive on innovation tend to look forward […]
Wolfsburg star and Sweden International Nilla Fischer has spoken candidly about her position as an ambassador for the LGBT community, as part of the intimate new documentary series Strong Is… produced by UEFA’s Together #WePlayStrong campaign. Strong Is… is a three-part documentary series which follows the journeys of the most distinguished players and personalities in […]
Reaching one’s fans individually, increasing their involvement and thus increasing one’s business. Using three words: reach, engage and monetise. In other words, breaking down any degree of separation between football clubs and their immense fan bases through an innovative technological solution. These are the objectives of Zerogrado, an Italian software company that is launching […]
Innovative Polish online currency exchange and money transfer company, Conotoxia is announcing its new four year partnership with the Wales football team at the FAWales squad announcement at St. Fagans on the 29 August. This exciting new partnership is a first in the UK for Conotoxia, who have recorded staggering, exponential growth every year since […]