Vespa India raises awareness about AIDS in latest campaign

Vespa India raises awareness about AIDS in latest campaign

In mid 2017 Dentsu Webchutney India was entrusted with the digital, social, creative and media buying duties for Piaggio’s Vespa and Aprilia brands in India. The agency has recently launched digital campaigns for both of them. Piaggio India’s trendsetting Vespa launched the (RED) edition in India as an extension of its existing global collaboration with RED, […]

There are a million reasons to run in adidas India’s new #itsonyou digital campaign via Isobar

There are a million reasons to run in adidas India’s new #itsonyou digital campaign via Isobar

Isobar has launched #ItsOnYou a digital campaign for adidas India. The mainstay is a digital film on running for non-runners. The core objective of the campaign is to expand the brand’s community of runners, especially targeting women non-runners. While most brands strive to garner new audiences through strong communications, which are driven by motivation and […]

Swiggy Unveils its First-Ever Integrated Campaign by Lowe Lintas Bengaluru

Swiggy Unveils its First-Ever Integrated Campaign by Lowe Lintas Bengaluru

Swiggy, the food ordering and delivery platform, has launched its first-ever advertising campaign for television and digital. The integrated campaign pivots around how consumers turn to Swiggy on any occasion and delight in its superior food ordering experience. The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital. Conceptualised by […]

MarComm’s Magnificence – 2017’s Media Magnificent

MarComm’s Magnificence – 2017’s Media Magnificent

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. For the second part of this series we would like to honor those who have successfully led and greatly impacted the growth of Media Companies. From the Co-Founder of Whalar, an influencer marketing agency, disruptive B2B Publishers, […]

Royal Mail Promotes Benefits of Programmatic Mail in Campaign from LIDA

Royal Mail Promotes Benefits of Programmatic Mail in Campaign from LIDA

LIDA has created a new campaign for Royal Mail MarketReach the first to promote the media owner’s Programmatic Mail service. The agency’s brief is to build excitement, drive awareness and generate leads around Programmatic Mail, which offers brands the ability to retarget opted-in customers with a highly personalised item of direct mail, based on their online […]

Isobar Announces Global Isobar Commerce Practice

Isobar Announces Global Isobar Commerce Practice

Isobar announced the launch of a global Isobar Commerce practice. The commerce practice will deliver commerce experiences for clients through globally integrated platforms and solutions that are informed by local insight. This will bolster Isobar’s strategic capability to deliver commerce solutions through the Isobar Commerce practice and will include 1,000+ commerce specialists across Isobar’s network […]

Serviceplan’s Vera Yu highlights seven social and economic trends for China

Serviceplan’s Vera Yu highlights seven social and economic trends for China

Vera Yu, Head of Strategy at Serviceplan China, Beijing, gave a speech at the International Roadshow 2017: China Insights to German enterprises in Munich with the title ‘The Future is Now’. She shared some current social and economic happenings in China that are influencing the future, including consumption upgrade, sharing economy, live stream, and cash-free […]

Brooke Bond Red Label 6-Pack Band Sizzle the Cannes’ International Stage

Brooke Bond Red Label 6-Pack Band Sizzle the Cannes’ International Stage

After winning the Grand Prix in last year’s Cannes Lions International Festival of Creativity, India’s first transgender band, the Brooke Bond Red Label 6-Pack Band set the stage ablaze, with their live concert during this year’s festival. Performing for an international audience encompassing some of the biggest names in entertainment, media and advertising in the […]

Mobile video consumption surges with APAC leading the charge

Mobile video consumption surges with APAC leading the charge

Mobile phones and tablets now account for 46 per cent of all viewing globally, according to a report from Telstra-owned premium video specialists Ooyala, up from 34 per cent in 2014. A large part of this is being led by certain APAC markets, according to the report, with five out of 15 APAC countries outperforming […]

Increasing number of cross-border deals and interest in APAC businesses drives buoyant marcoms M&A market in Q3 2015

Increasing number of cross-border deals and interest in APAC businesses drives buoyant marcoms M&A market in Q3 2015

Research released by specialist marcoms M&A firm Results International has shown that the number of global marcoms deals completed in Q3 2015 rose by 7% from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third (36%) […]