Serviceplan’s Vera Yu highlights seven social and economic trends for China

Serviceplan’s Vera Yu highlights seven social and economic trends for China

Vera Yu, Head of Strategy at Serviceplan China, Beijing, gave a speech at the International Roadshow 2017: China Insights to German enterprises in Munich with the title ‘The Future is Now’. She shared some current social and economic happenings in China that are influencing the future, including consumption upgrade, sharing economy, live stream, and cash-free […]

Brooke Bond Red Label 6-Pack Band Sizzle the Cannes’ International Stage

Brooke Bond Red Label 6-Pack Band Sizzle the Cannes’ International Stage

After winning the Grand Prix in last year’s Cannes Lions International Festival of Creativity, India’s first transgender band, the Brooke Bond Red Label 6-Pack Band set the stage ablaze, with their live concert during this year’s festival. Performing for an international audience encompassing some of the biggest names in entertainment, media and advertising in the […]

Mobile video consumption surges with APAC leading the charge

Mobile video consumption surges with APAC leading the charge

Mobile phones and tablets now account for 46 per cent of all viewing globally, according to a report from Telstra-owned premium video specialists Ooyala, up from 34 per cent in 2014. A large part of this is being led by certain APAC markets, according to the report, with five out of 15 APAC countries outperforming […]

Increasing number of cross-border deals and interest in APAC businesses drives buoyant marcoms M&A market in Q3 2015

Increasing number of cross-border deals and interest in APAC businesses drives buoyant marcoms M&A market in Q3 2015

Research released by specialist marcoms M&A firm Results International has shown that the number of global marcoms deals completed in Q3 2015 rose by 7% from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third (36%) […]

Bates Asia and CHI & Partners announce joint venture forming ‘new model’ network

Bates Asia and CHI & Partners announced today the formation of a joint venture, Bates CHI & Partners, a ‘new model’ network with deep roots in Asia and world-class creative credentials. The new network immediately doubles the size of both businesses. The agency will give western clients direct access to strong market capabilities across Asia’s […]

Draftfcb Goes Gangnam Style for Nivea

Draftfcb Goes Gangnam Style for Nivea

Draftfcb China has produced a new twist to the gangnam-style dance craze in a new national television campaign for Nivea. Supporting Nivea Men Moisturisation Cream, the new TVC is aimed at attracting men to moisturise their skin as the China winter arrives with the potential for frozen-dry faces. The commercial shows action that mimics the now-globally famous […]

Tourism Victoria & Ogilvy Shanghai invite Chinese travelers to explore Melbourne

Tourism Victoria & Ogilvy Shanghai invite Chinese travelers to explore Melbourne

360 Degree “Open up to More” Campaign Incorporates Print, Digital and Online Video  SHANGHAI — Tourism Victoria and Ogilvy & Mather/Shanghai have rolled out their first campaign in mainland China to attract Chinese travellers to Melbourne and the state of Victoria. The new “Open up to More” campaign is part of a wider government-backed initiative by […]

ADFEST EXTENDS ITS FOOTPRINT TO MIDDLE EAST

ADFEST EXTENDS ITS FOOTPRINT TO MIDDLE EAST

ADFEST has announced that from 2013, agencies and production houses in Middle East cities will be eligible to enter the Lotus Awards. Says Vinit Suraphongchai, Chairman of the ADFEST Working Committee, “We are delighted to welcome our friends from the Middle East to ADFEST next year. With their involvement and the historical, geographical and cultural […]