MarComm News’ Hit Parade: July 2017

MarComm News’ Hit Parade: July 2017

MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for July 2017 include technology, design, advertising and viral projects: 1) “The Homo-schlepiens” by SodaStream Although it has not been the most viral ad of July, SodaStream‘s “The Homo-schlepiens” didn’t fair too shabbily, racking up over five million views at the […]

Hella Jongerius Designs KLM Business Class Cabins

Hella Jongerius Designs KLM Business Class Cabins

Dutch designer Hella Jongerius has designed new World Business Class cabin interiors for KLM. Jongerius has worked across all interior touchpoints, including on the new fully-flat seats, and her work has included new carpeting, decorations, curtains, lighting and blankets. KLM says the guiding principle of the designs has been ‘to ensure that passengers feel at […]

KLM: The Must See Social Map

KLM Royal Dutch Airlines has launched KLM Must See Map, a social media campaign which enables tourists to create a personalised city map – with the bonus of a high quality printed version being posted out to participants for free. Each map can be populated by tips from friends offering sage advice on the best […]