Salvation Army Uses Political Humour To Generate Donations In Brazil

Salvation Army Uses Political Humour To Generate Donations In Brazil

 A provocative new campaign for The Salvation Army of Brazil uses humour to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colourful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may […]

espnW presents special balls against inequality in sports

espnW presents special balls against inequality in sports

espnW, in partnership with Penalty and Netshoes launches a campaign that illustrates inequality between men and women in sports. The objective is to draw attention to the huge gap in terms of investments, prize money and salaries. The project, created by ad agency Africa, kicks off with a launch film featuring female athletes who are […]

Antidote boosts creative department with new hires

Antidote boosts creative department with new hires

Creative agency Antidote has appointed Digital Designer Ross Hammond and Creative Rosanna Walker to join its creative department. Both will work across the agency’s full client list, which includes Mazda, Ascot racecourse, Leo Pharma, Zeek and Royal Holloway University. Hammond’s appointment is intended to bring further digital-first thinking into Antidote’s design department. He joins from […]

TMW Unlimited appoints Brian Brady as Creative Director to lead accounts

TMW Unlimited appoints Brian Brady as Creative Director to lead accounts

Brian Brady has joined TMW Unlimited as Creative Director, reporting to CCO Graeme Noble. Brady will lead a variety of accounts at the agency including Shell and Ferrero. Previously Creative Director at HUGE, Brady created integrated marketing campaigns for clients including Malibu, Lenovo, H&M, Nike, SEAT, Diageo and Unilever. Prior to this he held Creative […]

Global brand design consultancy Elmwood launches new tech–creative accelerator hub

Global brand design consultancy Elmwood launches new tech–creative accelerator hub

Elmwood, the world’s most effective brand design consultancy, is set to launch its first accelerator programme in June 2018. Elmwood LaunchPod is a unique project bringing creative and technology start-ups together into a thriving creative community, collaborating with them over a 12-week programme designed to take their businesses to the next level. Initial details about […]

WPP Confirms Investigation Into Sir Martin Sorrell

WPP Confirms Investigation Into Sir Martin Sorrell

Holding company WPP has confirmed an independent investigation into CEO Sir Martin Sorrell. In a statement released by the board last night read: “The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer of WPP. The investigation is […]

STACK appoints Mark King as their first Chief Data Officer

STACK appoints Mark King as their first Chief Data Officer

Leading customer acquisition and engagement agency, STACK, part of MSQ Partners, has appointed Mark King as its first Chief Data Officer. King will take up his new position with immediate effect, reporting into STACK’s CEO Ben Stephens. He will work across STACK’s client portfolio which includes Church and Dwight, Hertz and Electoral Commission, ensuring informative […]