As smart marketers increasingly understand the value of good content, we’ll see continued growth and innovation in the discipline. The CMA recently reported that 64% of UK clients expect to spend more on content in 2018, and we certainly expect a more structured and long-term approach with more clients producing a documented content strategy – […]
Everyone has probably experienced how having the same taste in music helps to foster good relationships between people and brings like-minded individuals together. What’s especially interesting is that dogs also have individual tastes in music and enjoy songs as much as people do. This has only recently been revealed by a study carried out by […]
The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK technology sector in 2018. The news comes following the launch of the seventeenth edition of TMT Predictions 2018. Machine Learning: Bargaining Chips A surge in deployment of FPGAs (field programmable gate arrays) and ASICs […]
Independent global marketing and media consultancy Ebiquity has announced the appointment of Alan Rutherford as Global Chairman of its Media practice. Rutherford will take up his new position this month, working closely with Group CEO Michael Karg to continue to transform Ebiquity’s client offering, deepen Ebiquity’s relationships with agency networks, represent Ebiquity at high profile […]
Consumers are engaging with retail brands on more channels than ever before – from Voice Assistants, smartphones, to smartwatches – with online continuing to take a sizeable share of total spend. It means that retailers are under increasing demand to ensure their entire cross-channel offering is seamless, and create exceptional customer experiences at every single […]
Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary. To date members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning […]
On the heels of becoming the global agency for Nokia’s digital health products, San Francisco-based TBD and Nokia reveal their first integrated brand campaign that showcases the Nokia Body+ smart scale, one of the key products in the ecosystem of Nokia’s connected digital health solutions, as the critical link between the body and mind. […]
Throughout 2018, Time Out will deliver a comprehensive pan-European campaign for Marriott Rewards, the global hotel loyalty programme ‘that gives you more’. Multi-channel advertising across print, digital and social as well as a series of branded content aim to inform and inspire people to discover more about the loyalty programme’s new Marriott Rewards Moments platform, […]
Arena Media has been awarded the account for Ella’s Kitchen, the leading baby and toddler food brand. The win will see Arena Media handle all media planning and buying for Ella’s Kitchen, with a focus on digital, specifically on mobile and social media. The client awarded the agency its business without a competitive pitch. The […]
Viacom media network MTV is teasing the launch of a new ‘fitness and wellbeing’ brand platform, dubbed MTV Fit. The entertainment channel is the latest brand to tap into the global social media-driven trend of eating well and exercising. MTV will also be taking advantage of health and fitness’ prominence in new year resolutions, having […]