Multi-service marketing agency Edit, in collaboration with MediaCom Manchester has won the media buying account for The Salvation Army, following a three-month tender process alongside three other agencies. Edit already handles The Salvation Army’s direct mail and inserts, and in February this year the organisation invited Edit to tender for its entire consolidated media planning […]
New research reveals why a branded uniform can be an effective tool for raising brand awareness and instil trust and confidence among consumers. Almost 150 marketers were asked how they felt about a range of marketing efforts designed to help create a strong first impression about a brand or business. The study found that almost two-thirds […]
Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment. Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium […]
Data2Decisions, a global marketing effectiveness consultancy, has launched PoleStar Live, an advanced media budget optimizer that integrates real time metrics to enable more accurate and dynamic planning and optimisation across media buying platforms. Based on a fusion of digital attribution with marketing mix modelling, PoleStar Live is a holistic attribution tool powered by AI, designed […]
Research unveiled on May 8, suggests the advertising and media industries are perpetuating harmful socio-economic stereotypes because they’re too focused on rich and middle-class households. Six out of ten Brits (62%) are concerned that TV ads all too often only portray wealthy homes, while around two-thirds (63%) believe the poor are negatively stereotyped in advertising. […]
Publicis Media announced new leadership for its dedicated sports marketing and entertainment offering, Publicis Media Sport and Entertainment (PMSE), which sits within the organisation’s global Content practice. Ben Cronin has been appointed Global Head of the practice. He will replace Robin Clarke, who has decided to leave the business to pursue a new opportunity outside […]
UM, the IPG Mediabrands full-service global media agency, has appointed Rachel Forde as UK CEO. In this newly-created role, Forde will spearhead UM’s growth plans to develop a future-facing media agency that meets the changing needs of its clients. Building on IPG Mediabrands’ significant growth this past year and global client wins of Accenture, Coach […]
Zoological Society of London (ZSL), the international conservation charity organisation that operates ZSL London Zoo and ZSL Whipsnade Zoo, has appointed UM as its new media strategy, planning and buying partner following a three-round competitive pitch. ZSL was looking for a strategic partner to plan and buy all media investment, offline and online . It […]
Following a comprehensive review, Sky announces that MediaCom has been reappointed as Sky’s media planning and buying agency. The partnership will see the two companies work together to set industry-leading standards for transparency and accountability across the media supply chain. The new contract will build on Sky and MediaCom’s existing relationship by bringing the best […]
Pentland Brands, the name behind some of the world’s best sports, outdoor and fashion labels, has selected MediaCom North to be its media partner. This partnership covers both online and offline media planning and buying for Pentland’s global portfolio of brands, including Speedo, Berghaus, Ellesse and many more. Its products are available across 190 countries […]