Digital life insurance company Beagle Street (part of the BGL Group Limited), has appointed global media agency The Specialist Works (TSW) to handle its TV media planning and buying account worth over £12 million. Starting with immediate effect, TSW has been tasked with delivering a comprehensive media strategy to drive customer acquisition and drive exponential […]
Snap Inc. has launched Lens Studio, a real-time tool for brands to design and build 2D and 3D augmented reality Snapchat Lenses. For the first time ever since it launched Lenses in 2015, Snap has vetted, trained, and approved a selection of best in class augmented reality production partners to develop Snapchat Lenses for advertisers. […]
VCCP Media are delighted to release this piece of research in conjunction with The Guardian called “Debunking Gen Z”. It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors. Aged 16-24, it is important to understand this group […]
Global social media agency We Are Social has launched Think Forward, a report that examines the trends that have emerged during a year of mistrust, misinformation and multiple mindsets, and focuses on the social motivations behind these movements. The report has been compiled in conjunction with experts across politics, technology, media and culture. It is […]
GroupM, the media investment group of WPP, announced that after 31 years with CIA, MEC and GroupM, Rob Norman has decided to retire from his full-time role as global Chief Digital officer, effective January 2018. Norman will remain an advisor to GroupM and its clients, with a reduced workload that allows him more time to […]
Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the […]
[KGVID]https://marcommnews.com/wp-content/uploads/2017/11/Car-Tax-ad.mp4[/KGVID] DVLA has today unveiled a new campaign reminding motorists to pay their car tax. Those who aren’t paying their car tax are costing the treasury tens of millions per year in lost revenue, which led to Y&R London’s campaign targeting the ‘chancers’ avoiding their car tax and culminating with the strapline ‘tax it or […]
National Museums Liverpool has appointed MediaCom North to manage its media planning and buying account for its new exhibition at World Museum featuring China’s famous Terracotta Warriors. The campaign will be delivered by MediaCom North’s Birmingham office, whose strong media ties and digital expertise won the account following a competitive pitch against a number of […]
“In order to attend the 2018 FIFA World Cup, spectators will have to obtain a FAN ID. This is a mandatory document required for access to stadiums to attend the matches. Spectators can fill an application for FAN ID and get one after purchasing tickets to attend the event,” said Andrei Romankov, Deputy Director of […]
Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period. The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more […]