Cheil Worldwide and Samsung Electronics have set out to help people overcome deep-seated fears with technology. Samsung’s #BeFearless campaign seeks to empower young people to face their inner fears that can be a barrier in daily lives – whether it’s a fear of public speaking or heights – with the help of the immersive experience […]
Samsung is pushing its fledgling Gear VR headset in a big way after recruiting Hollywood star William H. Macy to sell its customised virtual reality headset for the Galaxy S7 and S7 Edge. The celebrity-studded commercial debuted during the first ad slot of the Oscars with 90 seconds of star plugs from the likes of […]
Samsung recently opened the doors to Samsung 837, the brand’s answer to the Apple Store. Located in New York’s Meatpacking District at 837 Washington St., the three-floor flagship isn’t so much a store—you can’t buy anything there—but a “marketing hub” for the brand. “[What] we’ve created is a playground where people can connect with Samsung […]
Samsung has unveiled its Unpacked campaign, created by agency 72andSunny, highlighting how Samsung and its users have progressed through great innovation over the years, as a prelude to the Samsung event at Mobile World Congress starting February 22. The video goes through a timeline of Samsung’s most notable innovations in technology, unpacking the brick phone down […]
In partnership with the Lillehammer 2016 Winter Youth Olympic Games, as the mobile sponsor of Olympics, Samsung takes ski jumps to the next level with Gear VR in 360 degrees of virtual reality. The 4D VR experiences will be available to the public during the Winter Youth Olympic Games from February 11th to February 21st […]
Most people eat their dinner in front of the TV at some point, often while watching an episode of their favourite show. In order to keep pace with the ability of Samsung’s latest-generation SUHD TV that takes viewing to a new level, the standard of TV dinners also needs to be raised. This is the […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/Samsung_Icona-Pop_360.mp4[/KGVID] Swedish pop duo, Icona Pop, release brand new single ‘F.U.’ straight to their most loyal fans through a live online concert. The pair teamed up with DDB Stockholm and Samsung to create a unique concert that could be experienced from all 360ᵒ angles. The concert was live streamed exclusively to 360 fans, […]
Samsung has partnered with Rihanna for a new campaign teasing the release date of her forthcoming album through an immersive online experience. Those curious to know when the pop star will release her eighth studio album, titled ‘Anti’, will have to successfully complete a number of cryptic puzzles on antidiary.com using their mobile devices to […]
Sydney-based Rapid VR has again explored new frontiers in the development of 360 degree immersive virtual reality (VR) video content with a new 360˚ VR film created in partnership with the World Surf League (WSL) and Samsung featuring former WSL World Champion CJ Hobgood via agency Cheil Worldwide. Directed by renowned surf filmmaker Taylor Steele […]
This campaign for Samsung, created through agency Leo Burnett and produced by Alessia Small, paints a stylish picture of how Samsung’s digital technologies conveniently connect work, lifestyle and home for maximum living efficiency. Shot by Tom Connelly represented by production company You Are Here, the Campaign, all of which was worked on at 4K resolution, […]