Tesco Mobile celebrates 4G roll out with contortionists

Tesco Mobile has celebrated the roll out of 4G with a band of contortionists to help show the flexibility of the system.

Tesco Mobile’s 4G service allows to switch it on or off from month to month, increase or decrease the data allowance, and cap the contract so the user don’t go over.

The network’s social agency Jam recruited The ‘4Gs’ to celebrate people’s flexibility by singing them personalised songs based on tweets and Facebook commented submitted to Tesco Mobile.

  4G, Advertising, Campaign, contortionists, Digital, Mobile, Promotion, Tesco Mobile