RSPCA appoints AMV BBDO as its new creative agency

Appointment follows competitive pitch run by AAR

The Royal Society for the Prevention of Cruelty to Animals (RSPCA), the world’s largest animal welfare charity, has appointed AMV BBDO as its new creative agency of record.

Founded in 1824, the RSPCA has been changing animals’ lives for nearly two centuries through its pioneering animal rescue work, campaigning, and education. The charity has made incredible progress for animals through changing laws, minds, and lives through those 200 years, but its vision of a world which is kinder to animals is more relevant than ever. The threats of climate change, factory farming, the cost of living, and war mean that animal welfare is facing new challenges and the charity must make sure it stays relevant in this changing world, keeping animal welfare at the top of the public agenda.

The RSPCA has chosen AMV BBDO to spearhead a brand marketing campaign to rally humanity for animals, to create a better world for all. The competitive pitch, led by AAR, culminated in the appointment of AMV as the agency best equipped to bring the RSPCA’s vision to life.

Tracey Pritchard, Director of Engagement and Income Generation at the RSPCA said, “The RSPCA has been changing animals’ lives for nearly two centuries, but we know there are still huge challenges ahead. The fate of people, animals and our planet is inextricably linked and we can only achieve our vision of a kinder world for animals if we work together. We need to get as many people on board as possible to help us continue to change animals’ lives now and in the future. We are thrilled to be working with a world-class agency like AMV BBDO who know can help us achieve the very best for animals.”

On the appointment, AMV BBDO CEO Sam Hawkey said, “It feels incredibly good to have the opportunity to work for a great cause, led by exceptional people with an unwavering determination to make powerful behavioural and cultural changing work. We’re honoured and thrilled to see what we can achieve together”.

Source: AMV BBDO

  Agency, AMV BBDO, Appointment, Marketing, RSPCA