Gymbox’s latest OOH stunt challenges Londoners to keep up

Gymbox, the London gym group shaking up the workout world, has partnered with independent creative agency Pablo to create an OOH activation challenge that encourages Londoners to work out.

Pablo was tasked with bringing to life the gym’s philosophy of ‘Anything Goes’ – a belief that working out should be as fun as going out. In this spirit, Gymbox, who pride themselves on being the antidote to boring gyms, wanted to bring this to life by creating another way to make working out as fun as it can be with a new streetside challenge.

Gymbox, ever at the forefront of creative marketing, decided to turn billboards into a cheeky workout for passing Londonders. The fun OOH activation, ‘Start Line’ is asimple execution, showing a start and finish line spread across two billboards, encouraging passers-by to challenge their mates, themselves, or anyone who’s up for it to a 10-metre dash. Showing potential gym goers there’s always fun to be had while working out and encourage them to start their fitness journey with Gymbox.

It follows the recent research from YouGov which found that a quarter of Britons think they could qualify for the 2028 Olympics if they start training today, and remarkably 6% (400,000) say they could qualify for the 100m sprint (Source: YouGov August 2024).

Gymbox will also be on hand with a velocity speed gun at the billboards so that people can see how their speed fairs against their friends, as well as qualifying times of Olympic and Paralympic 100m sprinters – which will feature on Gymbox’s TikTok and Instagram channels.

The billboards will be live for a week from 17th September just outside the Arsenal Emirates stadium, 45 Hornsey Road London N7 7DD.

Rory McEntee, Brand & Marketing Director, Gymbox said:“We are the gym where anything goes – whether you’re aiming for Olympic glory or just want to feel great in your own skin. No Hang-ups, cliques, pressure or hassle; we’re bringing that energetic, no-pressure ethos to the streets of London. For the mirror, for your happy hormones, for a laugh, for best results, train your way and if that involves a quick 10-metre dash while going about your day, we’re here for it.”

Dan Watts, Executive Creative Director at Pablo said: “We’ve loved working with the team at Gymbox to bring to life the spirit of their brand – the antidote to boring gyms – with this activation that shows that even on your morning commute you can get the blood pumping and have some fun at the same time.”

Source: Pablo

  Gymbox, London, Marketing, OOH, Pablo, UK