Interbrand appoints Fura Jóhannesdóttir as Global Chief Creative Officer

Interbrand, the world’s leading brand consultancy, has announced the appointment of Fura Jóhannesdóttir as Global Chief Creative Officer. With extensive experience in brand excellence, Fura will lead Interbrand’s global creative community at a moment of critical and significant growth for the agency, overseeing design, experience and digital divisions across The Americas, EMEA and Asia. She will report to Interbrand’s Global CEO, Gonzalo Brujó and takes a position on Interbrand’s Global Executive Leadership Team.

Across a career spanning more than two and a half decades, Fura has led innovative global programs for clients including Volvo, Walmart and Google. Notably, she led the digital transformation program for Nike, including the development of OneNike, a singular platform for all Nike digital properties.

Jóhannesdóttir brings extensive experience of leading creativity across global markets, having built world-class teams in New York, Stockholm, and London, across EMEA, APAC and MENA. Prior to this appointment, Fura was Global Chief Creative Officer at Huge where she led the global rebrand of the agency – and spent more than a decade directing creative in markets around the world for R/GA. Fura also served as a Trustee to D&AD for 4 years and helped shaping the future of diversity in the creative industry.

Commenting on this appointment, Fura Jóhannesdóttir said: “I am thrilled to be stepping into this exciting role at Interbrand during such a critical moment in the firm’s global evolution. For fifty years, Interbrand has been defining the branding category and I am honoured to be playing this role in shaping the next fifty years.”

“Interbrand collaborates every day with a truly impressive range of world-class brands – and I am so excited about the potential and opportunities of working with these brand leaders and our excellent creative teams around the world, to imagine where we can take things next.”

Interbrand Global CEO, Gonzalo Brujó said: “I am delighted to welcome Fura to Interbrand – to accelerate our creative leadership at the most senior levels of our business around the world.In 2024, we have experienced significant success across our creative endeavours around the world – recognized with more than 65 prestigious award wins around the world.

Fura’s deep understanding of the role that creativity and creative leadership plays in driving value for world-leading brands will be critical as Interbrand steps into our next phase of growth.”

Source: Interbrand

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