In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word.
This interview is with Sukhdev Saini, Global Toothbrush & Devices Packaging Lead at Colgate-Palmolive.
1: Name one big achievement from your career? What are you most proud about achieving?
I lead the packaging design and development of the HDPE based recyclable tube for Colgate toothpaste in India. This was the first ever recyclable tube in the market.
2: What are the biggest challenges your clients are facing today?
In today’s dynamic scenario, managing cost and supply chain for the portfolio is challenging. Delivering consumer centric and quality products with omni channel requirements is another challenge being addressed.
3: What are the questions you are most often asked by clients?
How can we create a better Innovation pipeline for the future? What are the tools to collaborate with partners and institutions?
4: In the next 12 months, what are you most excited / optimistic about that’s coming up for the industry?
Launch of new Packaging formats which aligns with Sustainability Strategy of the category.
5: What’s the legacy you’d like to leave the industry?
To be remembered as a good human being who followed his passion and delivered the results.
Source: Appetite Creative
Five questions with Jenny Stanley and Colgate-Palmolive added by newsroom on
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