Neil A Dawson & Company has created a campaign of brand commercials for Gett – London’s Black Taxi App.

“These commercials are the first elements in our new brand campaign for Gett. Each commercial highlights a benefit of travelling in black taxis and are brought to life by truthful, engaging stories,” said Neil Dawson, founder of Neil A Dawson & Company.

“Our task was to emotionally connect Londoners with the app and I believe the team have done exactly that, delivering some beautiful films based on human truths. Black taxis are an authentic part of the fabric of London and Gett makes it easier for everyone to access them at the touch of a phone screen”.

The commercials were written by Martin Loraine and Paul Hodgkinson.

The commercials were co-created by directors, Dominic Savage and Johnny Maginn and produced by Harvey Ascott & Mark O’Sullivan at DLNQNT.

Dominic Savage was involved in all the pre-production, including the casting. Unfortunately, he came down with Covid a day before the shoot. Thankfully, Johnny was able to step in.

Casting was by the excellent Emma Garrett and post production by Sam Phinikas and the team at Bubble TV.

Huge thanks again to Ben Bailey and Vicky Taylor for this exciting opportunity.

The commercials will run online from today and will be followed up by an outdoor campaign across London.

Source: Neil A Dawson & Company

  Advertising, Campaign, Gett, London, Marketing, Neil A Dawson & Company, UK