O2 has expanded its recent ‘Near or Far’ campaign which launched last month, to further demonstrate its omnipresent network coverage.
This week, O2 has taken an unconventional approach and has created a campaign that is everywhere – including rural and unexpected locations with strong O2 network coverage.
From advertising on the side of sheep, to golf balls lost in the rough, the campaign aims to highlight surprising places all over the country where you can find O2‘s network.
CAMPAIGN CREDITS:
- Campaign: Near or Far
- CLIENT: O2
- DIRECTOR OF BRAND & MARKETING: Rachel Swift
- MARKETING DIRECTOR: Simon Valcarcel
- HEAD OF CAMPAIGNS: Johnny Winn
- SENIOR CAMPAIGN MANAGERS: Ben Jobson & Ella Hassall
- ADVERTISING AGENCY: VCCP
- CHIEF CREATIVE OFFICERS: Jonathan Parker & Chris Birch
- EXECUTIVE CREATIVE DIRECTOR: David Masterman
- ART DIRECTOR & COPYWRITER: Lance Boreham & Tom Dyson
- JUNIOR CREATIVES: Riley Knox & Lewis D’Rozario
- MANAGING PARTNER: Olivia Packshaw
- BUSINESS DIRECTOR: Alistair Nichols
- ACCOUNT DIRECTOR: Charlotte Allcock
- ACCOUNT MANAGER: Aaron Kelly
- PLANNING DIRECTOR: Lotte Jones
- JUNIOR PLANNER: Albie Redding
- PRODUCTION COMPANY: Girl&Bear Studios
- SENIOR INTEGRATED CREATIVE PRODUCER: Ali Power
- VIDEOGRAPHER: Ed Roe
- PRODUCTION ASSISTANT: Sophie Davidson
- POST PRODUCER: Nicola Haffenden
- EDITOR: Jess Macleod
- RETOUCHING: Stanley’s post
Source: VCCP
O2 demonstrates omnipresent network coverage with social activation added by newsroom on
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