CITROËN TAKES ON THE FUTURE WITH ITS NEW CAMPAIGN “2034 ELECTION”

What if, eight years from now, nothing made sense anymore?

Citroën and its agency BETC Paris unveil a satirical new film, “2034 ELECTION”. The 55-second spot imagines the world in 2034 where societal and technological upheavals have become the new normal, and even presidential elections have gone off the rails.

The film opens with a political news broadcast covering the presidential debate for 2034. The anchor presents the first two candidates in a seemingly normal fashion before arriving at the third candidate – a social media influencer – who also happens to be a dachshund in a tophat. While the crowd goes wild for the dog (who goes by Mr. Doodlesworth), we cut to a young man seated at home watching who can barely believe what he’s seeing.

As the absurdity unfolds, a calm voice reassures: “Don’t freak out. In 8 years, your Citroën will still be under warranty.” The hero glances out the window at his Citroën, parked safely in front of his house, a moment of relief in a wildly unpredictable world.

Produced by STINK / VERY CONTENT and directed by Traktor, the film blends cinematic craft with bold surrealism, amplified by the unmistakable energy of Village People’s “Macho Man”. This universal music adds a new touch of absurdity to this film, staying very much in line with the latest Citroën comedies.

With “2034 ELECTION,” the brand turns reassurance into a statement. When the future looks unpredictable, Citroën chooses humor and delivers certainty.

Source: BETC Paris

  Advertising, BETC, BETC Paris, Campaign, Citroën, Marketing