Tinder® Appoints VCCP Social Club as UK Social and Influencer Agency of Record

Agency to lead social strategy and creator partnerships across the UK

VCCP Social Club, the newly launched global social specialist arm of VCCP Group, today announced their appointment by Tinder, the world’s most popular dating app, as its UK social media and influencer agency of record.

The appointment follows a competitive pitch, run by Ingenuity+, and sees VCCP Social Club become Tinder’s dedicated social and influencer agency tasked with delivering Campaigns & Drumbeat Social which will include social strategy, creator content, influencer selection and community management.

Launched in 2012, Tinder redefined how people meet, setting the standard for mobile dating and shaping the category that followed. With more than 630 million downloads and over 100 billion matches globally, Tinder now serves around 50 million users each month across 190 countries and 45+ languages.

In the UK, the brand’s ambition is to build on that leadership by strengthening its cultural presence in social with creator-led, conversation-driving content that reflects the realities of modern dating and deepens engagement with Gen Z audiences.

Joanna Pons, Senior Marketing Director at Tinder said, “Tinder is a brand that lives and breathes in the cultural conversation, so we needed a partner that could move at the speed of social while deeply understanding the nuances of the UK dating landscape. VCCP Social Club stood out during the competitive process for their creator-first mindset and their ability to turn strategic insights into native, highly-engaging content. We are excited to work with a team that shares our ambition to challenge the status quo and find new, meaningful ways to connect with our community.”

Julian Douglas, Group CEO of VCCP, added: “For Tinder, social isn’t support media. It’s where the brand is built and where growth happens. VCCP Social Club exists for brands like this, culturally visible, commercially ambitious, and unwilling to play safe in feed.”

VCCP Social Club is a global collective part of the VCCP network, made up of more than 80 social specialists whose mission is clear: to help brands shine brighter in social, whether within communities or within culture. At the heart of VCCP’s unique approach is a commitment to making meaningful work that enables clients to be seen in today’s saturated landscape, ensuring clients are not just present, but profoundly relevant in the fast-moving social media landscape and delivering real business results.

Work on the Tinder account will commence immediately.

Source: VCCP Social Club

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