Wall’s and Crocs announce partnership with campaign ‘Mad For Summer’, launching limited edition ice-cream Jibbitz™ charms.

Wall’s and global footwear Crocs™ have come together to launch an exclusive “Mad for Summer” collaboration of limited-edition ice cream-inspired Jibbitz™ charms, celebrating bold self-expression and unapologetic joy.

“Summer 2026 is all about playing it mad. And we are delighted to be partnering with Crocs to turn that mindset into something people can wear, show and share” says Leyal Eskin Yilmaz, Chief Marketing Officer, Europe & ANZ, Head of Global Brands Wall’s & Cornetto. “For nearly a century, Wall’s has been part of everyday moments of joy., because people don’t just like ice cream, they’re truly mad for it! This collaboration is about inspiring people to live in the now, express themselves freely, and create unforgettable summer memories.”

“At Crocs, we’ve always championed individuality and self-expression,” says Carly Gomez, Chief Marketing Officer, Crocs. “This collaboration with Wall’s feels natural and captures the energy of summer at its best—bold, playful, and a little nostalgic. ‘Mad for Summer’ invites people to embrace the playful side of style and make the season their own.”

Both brands have long stood for authenticity, joyful rebellion and optimism. That is why this partnership is a delightful match: Wall’s and Crocs are bringing together an impactful design to resonate across culture, retail and youth audiences.

Launched in collaboration with Omnicom Group, TBWA\ Neboko, Auditoire Paris and FleishmanHillard London, The “Mad for Summer” integrated campaign launches 1^st July across the UK, France and Germany, with the playful replica Jibbitz™ of Wall’s iconic ice cream classics launching 8^th July: Cornetto, Solero, Twister, and Feast. Bold, colourful, and full of personality, each piece transforms Crocs into a canvas of self-expression as a wearable reminder that summer is meant to be felt, not curated.

This is an integrated 360 campaign including paid digital, social and an earned strategy that positions Wall’s and Crocs in the cultural zeitgeist. The brands promise further excitement to come with a gorilla-style stunt happening on 8^th July in London, watch this space!

The Wall’s x Crocs “Mad for Summer” collection drops 8^th July, exclusively via the Crocs TikTok Shop and Crocs.co.uk. Limited quantities available.

Source: Wall’s

  Campaign, Collaboration, Crocs, Limited Edition, Marketing, Omnicom Group, partnership, TBWA, TBWA\NEBOKO, Wall’s