DUDE Design Hire Industry Heavyweight Anna Rodighiero as Design Director and Bolsters Team with Key Hires

International design studio DUDE Design has hired design and branding maestro Anna Rodighiero as Design Director, and made key hires across the design team.

The move signals the next phase of growth for the branding and design studio, two years after the launch by its advertising arm, DUDE. Rodighiero will spearhead the studio’s integrated design offering where strategy, branding and creativity work as one system. Anna’s appointment also complements the recent expansion of the senior team, including the hire of Federica Ciappi as Account Director and Designer, Riccardo Fuccelli. Anna and Federica will report directly into the DUDE Design management team: CCO and Partner, Lorenzo Picchiotti; CEO, Domenico Loperfido and Chief Strategy & Innovation Officer, Lorenzo Foffani.

Anna Rodighiero, design director, DUDE Design said: “Joining DUDE Design at this stage of its journey means taking on an important responsibility, but also embracing an exciting challenge. From day one, I found an open, highly skilled team with a strong desire to build together. Working in constant dialogue with all the other areas of expertise across DUDE allows us to approach projects from a broader perspective, where design becomes part of a strategic and multidisciplinary way of thinking. It’s an approach with the potential to create increasingly relevant work, both for our clients and for the continued growth of DUDE Design.”

Anna’s career has seen her working across branding, visual identity and brand systems. She was part of the world class packaging design team at Innocent Drinks in the UK, before moving back to Italy to work at Auge on beloved Italian household name brands. She then moved to Robilant working on international brands such as Heineken, collecting Pentawards and Dieline recognitions along the way. Federica Ciappi has extensive experience with design powerhouses FutureBrand and Landor, and Riccardo Fuccelli joins from Carosello Lab. 

Lorenzo Picchioti, CCO & Partner added: “We believe the most effective design happens when strategy, branding and creativity work as one system. That’s how brands build relevance and shape culture. Anna shares that vision. She combines strategic thinking with outstanding craft, bringing deep expertise in packaging design, visual identity and brand systems. She turns strategy into distinctive identities and design systems that can grow with businesses over time. Bringing her on board is not just about strengthening the team, it’s about reinforcing the kind of design partner we want to be.”

Since its launch in 2024, DUDE Design has supported brands throughout their entire branding journey, from strategy to identity and activation, with the most notable campaigns for beloved Italian snack brand Gran Turchese. The studio’s work transformed the brand from a single biscuit into a fully-fledged multi-product brand.

Source: DUDE

  Anna Rodighiero, Brands, DUDE, DUDE Design, Gran Turchese, Heineken, Innocent, Packaging Design, Visual Identity