London Business School enrols VCCP as its global integrated agency of record

VCCP wins lead agency remit, including the build of an co-located end-to-end delivery team, for London Business School

London Business School (LBS), one of the world’s leading business schools, has today announced the appointment of VCCP as its lead global integrated agency of record, following a competitive pitch process. The appointment covers brand strategy and creative platform development, alongside integrated production, experience design and business as usual end-to-end delivery across social, CRM and website.

London Business School’s purpose is to have a profound impact on the way the world does business and the way business impacts the world. The School is consistently ranked among the world’s top business schools and is widely acknowledged as a centre for outstanding research and thought leadership. In addition to its highly ranked degree programmes, the School offers award-winning Executive Education for business leaders from around the world, frequently placing at the top of global rankings for open and custom executive learning. The school’s MBA is ranked joint fourth in the world in the Financial Times Global MBA Ranking 2026, and its Executive Education programmes are ranked first in the world for Open Enrolment and second for Custom Programmes in the same year’s Financial Times rankings.

The School is looking to unify its creative output across multiple channels under a single supplier for the first time. The remit is international, with particular focus on the UK, Europe and the Middle East.

The winning strategy combined a brand and creative platform rooted in the provenance of London as a global epicentre for business acceleration, together with an operation model built to manage a diverse mix of multichannel output at scale. Central to the win was VCCP’s fully integrated, independent model, which brings creative, strategy, and production together under one roof rather than splitting them across multiple suppliers, an approach that speaks directly to LBS’s brief for a single partner to unify its creative output. The partnership is ultimately focused on attracting more prospective students and donors to one of the world’s leading business schools.

Graeme Harper, Interim CMO at London Business School, said: “This is an important moment for London Business School as we bring our creative output together under one partner for the first time. VCCP impressed us with both the strength of their thinking on our brand and the clarity of their plans for delivering it at pace and scale across every market we operate in. We’re looking forward to building something ambitious together.”

Andrew Peake, CEO of VCCP in London added: “London Business School is one of the world’s leading business schools, and we couldn’t be more excited to become their creative partner. We believe it only works if it all works, and as a proudly independent, fully integrated agency, we’re built to bring strategy, creative, media and production together as one team rather than a patchwork of suppliers. That’s exactly the kind of partnership LBS is looking for, and we can’t wait to help them attract the next generation of students and supporters.”

The appointment marks another significant win for VCCP, following a number of new business wins including Just Eat, IKEA, Zespri and Sekonda. The news also follows VCCP’s recent award wins at Campaign’s Global Agency of the Year awards, where the integrated agency took home Creative Agency of the Year and Integrated Marketing Agency of the Year.

VCCP will begin transitioning onto the account in the coming weeks, with the aim of being fully up and running by September. The first work is expected to launch later this year.

Source: VCCP

  Agency, agency of record, Appointment, Brand Strategy, London Business School, Marketing, VCCP