Air France introduces “La gomme à Mâcher” with BETC

As all travellers know, take-off and landing can sometimes cause pain in the ears. The cabin pressure varies and can block passengers’ ears. The chewing action is enough to balance this internal ear pressure and make the travel experience more enjoyable.

The caring attitude is at the heart of Air France’s concerns. To take care of its customers’ ears, Air France has created its own French chewing gum “La Gomme à Mâcher” with the agency BETC. Two flavours are available, both embodying French- style pleasure: pistachio-macaroon and crème brûlée. The gum is made in France and 100% natural. With La Gomme à Mâcher, Air France is once again illustrating French savoir-faire throughout the world.

This new product will be available before take-off on flights AF066 from Paris-Charles de Gaulle to Los Angeles (USA), AF084 from Paris-Charles de Gaulle to San Francisco (USA) and AF178 from Paris-Charles de Gaulle to Mexico City (Mexico), on July 6th . The gum will also be on offer at various Air France lounges at Paris-Charles de Gaulle (Terminal 2E, hall M, K, L, and 2 F1, F2, G) and Paris-Orly (hall 3).

To prolong the experience after your flight, you can find La Gomme à Mâcher on sale on Air France Shopping and at Colette in Paris (213 rue Saint Honoré – 75001 Paris) as from July 6th 2017.

Prolong the experience on Snapchat too. As from July 6th, scan the Snapcode to discover La Gomme à Mâcher lens.

Source: BETC

  Air France, Airlines, BETC, Campaign, Chewing Gum, Colette, Food, La Gomme à Mâcher, Marketing, Promotion, Social Media